Enter the Share Your Success Sweepstakes 2024 For the Chance to Win Great Prizes!

Constant Tips: Don't Forget to Review Your Reporting

Nick_S
Administrator

Nick_S_0-1699980611472.png

 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing

 

We’re halfway through the year, give or take, so it’s a great time to sit down and reflect on your marketing journey so far. You should review your data to see what has worked and what hasn’t and consider what tweaks or improvements you can make to increase the likelihood of reaching your goals before the end of the year.

 

There are a lot of topics on this, but let’s focus on reporting. The go-to metric tends to be open rate, but it’s not always the most important one to rely on. For example, someone can open your email and close it immediately, but it would still count.

 

Other key metrics you can look at are:

 

These metrics will give a better impression of how your contacts are engaging with your email.

 

 

After you have a better understanding of how people engage with your emails, think of improvements you can make to boost that engagement. For example:

 

 

The work is never done and trends are always shifting. What worked yesterday might not work today. It’s important to stay on top of your reporting data and pivot when necessary.

 

If you have any interesting insights you’ve gleaned from your own reporting, let us know in the comments!



Content Manager

Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


0 REPLIES 0
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Share Your Success Sweepstakes

    Share a success story from the last year and be entered for a chance to win great prizes!

    Enter now!
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
DEC 12
Ask Us Anything: Your Digital Marketing Questions Answered
2PM - 3PM EST