I'm looking for email marketing examples that work well for small businesses.

[Elizabeth_K]

Every small business is different, even when they’re the same! (I mean, you probably like the bagels at one coffee shop, but prefer the coffee at another, right?) Your location, your target customer demographics, and even your individual personality and way of approaching things create a unique combination that make giving a one-size-fits-all solution to email marketing content a challenge. However, we’ve got expertise to share and tools to help you find your voice and stand out in a sea of email content!

Start here. Our industry-based content ideas will help get the creative juices flowing, and you can download a handy PDF to reference as you plan your marketing through the year. We’ve also got some tips on how to Create the Perfect Email that you don’t want to miss. And, if you need a little inspiration, our customers are the best source for sharing how they’re using our marketing tools in ways that generate results! If you’re a multi-tasker, you’re going to want to listen to our Be a Marketer podcast while you work. (The latest episode (#75) just happens to be about 7 critical design elements!)

When you’re ready to start drafting your email, consider trying out our Campaign Builder. We use industry best practices and AI to create content for different marketing channels (email, social media, events, etc) based on your goals. You can delete what you don’t want, make changes to the content before you share it, and maybe it will even spark some ideas of your own.

If you decide to create an email from scratch, our template picker is bursting with designs that ensure your emails always look professional. Just plug in your content and you’re ready to send! Our email editor is also jammed with tools to help you organize your content, encourage engagement, and keep your emails on the shorter side for maximum readability.

When your email draft is complete, share it on our Campaign Feedback board and get quality feedback from our amazing Community! Feel free to peep at other submissions as well so you can see how different organizations are handling their email content. Maybe you even have some props or critiques to share…

Pro tip: If you’re really stuck or just low on time, our Professional Marketing Services can meet you where you’re at! We can teach you to do it yourself, do it with you, or even do it for you!

And with that, I leave you with some thumbnail images of the fall templates available in our template picker. Now it’s your turn! We want to hear all about your email marketing experience. What worked, what didn’t, what are you experimenting with now, and have any of the tools above changed the way you approach things? Let us know!