Recycling emails, what percent of my current subscribers received old one?

[IsabelleH95]

Hello,

I recycle emails. I go back to emails that are one or two years old and rework them to send again. 

I know some of my long term subscribers have seen the older version of the email - but how many? How many opened it? How many clicked through? May I see their names? could I send them something else?

Would it be possible to share that information for posts that I am thinking about sending again? Specifically, I would like to know: What percent of my current clients were sent the older email, of that group, how many (who?) opened it? and how many (who?) clicked on the links inside. 

Thank you,

Isabelle

[William_A · Accepted solution]

Hello @IsabelleH95 ,

If you're wanting to see which of your existing contacts opened a previous email, you have a couple options.

The simplest is to just view the reporting for the previous email.

If you want to be particularly precise on who was sent/opened/clicked in the previous email, and is a member of the list you're about to send the new one to, you can create a segment with the criteria of:

• List Membership > Is > the list you're going to send to
• AND
• Email Activities > Sent > a Specific Email > the old email campaign

You can then repeat this process for additional segments, swapping out the "Sent" activity criteria for opens, clicks, etc.