Master email marketing fundamentals. Join the Ready, Set, Send Challenge Week 3!

does an email preview pane count an email as 'opened'?

SOLVED
Go to solution
DennisG015
Rookie
0 Votes

If a prospect has their Outlook set up to show emails in a preview pane, does Constant Contact count that email as an 'open' even if the person never specifically clicked on it to open it?     

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @DennisG015 ,

 

Opens are tracked based on an invisible 1x1 pixel image included automatically in all emails sent through us. Unless the preview is allowed to show images, the "open" won't be tracked. If the preview does allow images to show, then the open will likely be tracked. I'd recommend going through this article on how opens are tracked for more info.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @DennisG015 ,

 

Opens are tracked based on an invisible 1x1 pixel image included automatically in all emails sent through us. Unless the preview is allowed to show images, the "open" won't be tracked. If the preview does allow images to show, then the open will likely be tracked. I'd recommend going through this article on how opens are tracked for more info.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge: Week 2 - Designing the Perfect Email

    Learn how to create emails to effectively engage with your audience and drive the results you want.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
OCT 24
Engage and Convert: The Email and Social Media Power Play
2PM - 3PM EST