Social media allows you to connect with your contacts and find new people who are interested in what you do. Social media is your best friend when it comes to marketing yourself or your business. You'll most likely need a combination of platforms to share your content, so determine which mix of social media platforms is right for you and put them to work with Constant Contact! Social Media
New to Social Media? We've put together some best practices for social media to help you use your accounts to their fullest potential. If you're brand new to social media, the Social Media Quickstarter on the Constant Contact blog will give you an overview of some popular social media platforms.
Keep in mind, before social media platforms and Constant Contact can integrate, there are permissions you have to accept to make the connection possible.
Pick the Social Media Platform Right for your Business
Constant Contact integrates with multiple social media platforms, making it easier than ever to share your email campaigns, generate lead ads, or simply post to all of your social accounts at once.
Connect your social channels to your account to promote an email through Social Share or create posts to share on all of your platforms. Once you’ve connected and started sharing social posts you can review the reporting to make adjustments for future endeavors!
Below are some of the key players in the social media world where you’ll want to create and manage your account to stay connected to your audience and boost your business:
As the largest of the social media platforms, having a business page on Facebook is a good idea for every small business. If your target audience is between 25-54, creating daily posts and interacting with your followers is for you. Regardless of your target audience, your page provides an online presence with your contact information. If anyone searches Facebook for your business, you'll be there! Facebook users check their account several times a day, so whether you're sharing your email to your page, or advertising, you'll be engaging with people on the platform they engage with the most.
Instagram is also a great way to stay connected with your followers and boost engagement. You can create an Instagram Business account and gain access to their reporting tools to see how many followers engage with your content. Instagram is also a great platform because it allows you to connect your account with a Facebook page, making the two work together in tandem.
This popular professional networking platform is used by all kinds of professionals. If you do B2B (business to business) marketing, this is the place to connect. You can share posts about your industry, write articles to share with your network whether you're a seasoned professional or a start up! Create a business page to help other LinkedIn users learn about your brand, service, or products and engage with your network through your personal page.
Using Social Media with Email
In today’s day and age, email and social media work hand in hand. Be sure you're taking full advantage of the power of social media when you send your emails and interact with your social media communities.
- Use the social icons in your email to help your contacts find you.
- Be sure to use the mobile app versions of the platforms you use. For example, if you generally post to Facebook from your desktop computer, have the mobile version on your phone as well. This way, you can stay on top of things and respond to comments or inquiries quickly.
- Seek out specialized online communities - forums, blogs, social media - that are appropriate for your industry or service. By participating in online communities you can stay informed on developing issues that others are experiencing, gain insights, and offer your expert opinion.
Let’s get social
Remember, social media is a powerful tool that can enhance your online presence and connect with your audience on a deeper level. While it may seem overwhelming at first, especially if you're not accustomed to frequent posting, rest assured that we have the necessary tools to support you every step of the way. If you ever find yourself stuck or in need of assistance, our team is always here to lend a helping hand. Now, let’s get creative and start promoting on social media today!
