It would be great to see and understand traffic that are going to my event landing page, are we getting only views and no clicks, if I have low reg numbers are they even getting to registration or is my landing page not engaging enough, etc. As a paid product, there is very little additional insight you offer for events that will help users in their respective space. As a non-profit, we are driven by data to ensure we are spending appropriately and the lack of information on the successes and the flops is very disheartening.
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