Well, we just saw this, and we just sent our CC out 4 hours ago, this morning, so our current open rate is just 24% (we're anticipating a 35-45% open rate within 36 hours of send), but we're game to share! We inaugurated, on Memorial Day, a Summer Challenge as a matching grant from an anonymous donor. This donor sees that we get $25, $50, $100 donations but wants to see other supporters to think a bit bigger: $1,000 donations will qualify to be matched if made between now and Labor Day. As you can imagine, asking small donors to dig 10 or 20 times deeper was a challenge all its own! We created this graphic, placed it on our home page, explained it in a blog post, and then used our list of 2000 supporters to receive the broadcast email. Here's a link to our email (and if you love history enough to donate $1,000, we'd love it! LOL) https://conta.cc/3uGWFYU
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