Hello @southbeachfitness ,
I'm looking at the account connected to this Community profile, and neither of the emails you've recently sent are showing that level of bounce rate, nor that reduced number of sendouts. I'm seeing a number of bounced contacts closer to that "843" you quoted, but that would just be a matter of managing and removing the bounces. That linked article will also provide additional info on what different bounce types mean.
Here are some general best practices for deliverability. Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's a good idea to set up self-authentication since you're sending using an address with your own, unique domain. With all the delivery gatekeeping and anti-spam/malware safeguards in place, it's necessary for businesses using an ESP to have this in place.
If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.
See also:
Email Authentication FAQ
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If you're worried about your subscription costs and your current account balance, I'd advise considering some of the cost reduction methods described below.
As mentioned earlier, I'd strongly recommend deleting and unsubscribing your recommended-for-removal bounces. Based on your latest emails, this would significantly reduce your contacts and get you closer to the next tier down.
Next, you can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails.
Another way to save a significant amount of money would be to go with a 6 or 12-month prepayment. You can get 10% or 15% off respectively by going with one of these prepay setups. This can be done from within your account, but if you'd like additional guidance and insight you may wish to reach out to our Billing team directly.
My final suggestion would be to change your account plan to one of the currently available plans, from the Email Plus plan you've been grandfathered into. If you're not seeing the option to do this directly within your account, I'd advise speaking with the Billing team so they can make the conversion for you.
See also: Billing FAQ
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