I'm the marketing rep for a health clinic. A lot of the tips shared here cater toward someone selling product, etc. It's not really relatable for us to post giveaways or promotions, etc. I do feel like my social media posts align with consistency and quality. Our target audience also might consist of past patients, new patients, randoms, other providers, and lawyers. The posts I post, pertain to reminding who we are and what our clinic provides. For businesses like this, is it safe to say, we post more to have a clean and clear picture of who we are when someone does come along to visit the page, more so than foot traffic and engaging? I love the idea of more engagement and interactions, but I'm not sure that's what my company is looking for me to do on social media. Any advice? Thanks so much. - Arianne
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