Hello @MeganM440 ,
If we received an unsubscribe request from a contact, we have to honor that for legal and compliance reasons - even if they don't remember doing it, or they forwarded their email to someone who did it using their email address, or their email program decided to unsubscribe them after they met a certain criteria.
If a contact has been marked as unsubscribed from you, you'll need to go through the resubscription process. However the easiest method for a contact to resubscribe to you would be for them to go through one of your sign up forms, either a landing page form or one coded into your website.
If they’re unable to get signed back up through a sign up form or through the resub email, you can request our Review team do a manual override of the unsubscription. You’ll need to get an email directly from the contact explicitly stating they want to be resubscribed. Then you’ll need to call into the Review team, and follow their processes from there.
Since there are a number of legal and Compliance-related elements to unsubscribing and resubscribing, we have to make sure one of these three processes is followed.
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