It simply doesn't work well, is slow and is a hassle. Really do not appreciate this being forced on us. There are times when I need to access my account quickly and this is an impediment. I have been a customer for some 20 years and this is not how a customer service friendly company should operate.
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Update August 2024: Multi-factor authentication is an industry standard that is used by many online services to keep their customer's data secure. By nature, email tends to be less secure than authenticating through a push notification or an app, so at this time, email is not an option. We are always looking to safely improve our processes though, so we appreciate the feedback and can pass it along.
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