Embedding a form in a Constant Contact email is essential - whether it's a survey, sign-up, or the like - not a button or a link. This is something an email marketing product should have, no doubt.
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We really need an insights graph that shows engagement over time: how many total subscribers each month, how many unsubscribed each month, how many new subscribers each month, engagement percentages by the month, etc. All this to see improvement and growth.
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What's the best practice with contact lists when you have so many for varied audiences: select every list of contacts you would like to receive your newsletter (List A + List B + List C + etc.) or create one "Newsletter" list that contains contacts from List A, List B, List C, etc.? I'm leaning toward the former not the latter.
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