Here are a few strategies you can use to leverage email marketing to drive more traffic to your website and ultimately increase conversions and sales.
Use strong subject lines to get your audience to open your email.
Provide valuable content that solves your audience’s problems or addresses their needs. This can be blog posts, guides, videos or offers and link the content back to your website to provide more information.
Link all images to your website.
Use clear Call-to-Actions (CTAs) using buttons or links to direct your audience back to your website.
Offer incentives, discounts or promotions to drive clicks.
Make sure your email is mobile-friendly.
I hope this helps you. Solutions for Growth is a Certified Google Ads Partner and we manage campaigns for clients to drive qualified people to their websites to help them grow. Feel free to reach out to me if you want to learn more.
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