I began working as a marketing specialist at Insight Pest Solutions a few months ago, recently graduating from college with a degree in Advertising and Graphic Design. At Insight Pest Solutions, 2024 was a year of growth fueled by a simple belief: protecting homes means protecting families’ peace of mind. This year, we launched a Winter Check-Up for Your Home campaign, where we compared winter pest prevention to preventive healthcare—because no one wants uninvited rodents or pests making themselves comfortable during the holidays. By focusing on relatable messaging and education across email and multiple social media platforms, we saw: A 14,800% increase in social media interactions this quarter A 15,718.37% increase in social media impressions this quarter A 950% increase in social media clicks this quarter Countless 5-star reviews from customers. One Google reviewer said, "Very, very thorough. I highly recommend Insight. We had them at an old property that we have since moved from, and I’m glad we have them back at our new property after several years." We also expanded our reach by introducing Pinterest marketing, a platform perfect for families seeking pest tips and DIY prevention. This drove evergreen traffic to our blog posts. What we’re most proud of is how we’ve built a stronger community: Educational social media content that’s helped homeowners feel empowered. Promotions, like free rodent add-ons, show we care about protecting our customer's homes as much as they do. As we look back, we’re not just celebrating numbers—we’re celebrating trust, growth, and the chance to help families feel safe year-round. Having the support of a professional social media manager would elevate our strategy and help me grow my skills, learn from an expert, and continue delivering value to our customers and community. Our Website: https://insightpest.com/ IG: https://www.instagram.com/insightpestsolutions/ Facebook: https://www.facebook.com/InsightPest/
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