I’ve been in the recycling industry for over 40 years now. It’s a field that’s taught me patience, resilience, and the value of hard work. Over the decades, I’ve seen trends come and go, but one thing that stayed constant was how we did business—mostly face-to-face, through phone calls, or by word of mouth. Marketing, especially online marketing, was something I never imagined myself doing. To be honest, I didn’t feel like I needed it. But as times changed, it became clear that the way we connect with customers was changing too. We had to adapt. That’s when I stumbled upon a webinar introducing Constant Contact. It made email marketing sound so accessible, even for someone like me who isn’t particularly tech-savvy. At first, I was skeptical. Technology can feel overwhelming when it’s unfamiliar, and the idea of diving into email marketing felt like climbing a mountain. But I decided to give it a try, and to my surprise, it wasn’t as complicated as I feared. The Constant Contact platform was simple to navigate, and whenever I hit a snag, there were always resources—guides, tutorials, or support staff—ready to help. It wasn’t perfect overnight, but I never felt unassisted. Fast forward to today, and I can honestly say email marketing has been a game-changer for Tires Express LLC. One of our biggest successes this year was a 4th of July campaign encouraging customers to schedule tire pick-ups. Thanks to that campaign, we saw a surge in engagement and brought in more business during a time when things usually slow down. For someone who had always relied on traditional methods, seeing this kind of impact was a real eye-opener. Email marketing didn’t just help us grow—it allowed us to share the stories that matter most. This year, for instance, we took on one of our largest projects yet: cleaning up over 700 tons of tires from a fire-damaged warehouse in Beloit. It was a huge effort, but it showcased our commitment to the environment and the Milwaukee community. What I appreciate most about Constant Contact is how it made something that seemed intimidating feel achievable. It reminded me that adapting to change doesn’t mean starting over; it means building on what you’ve already worked hard to establish. And for me, it meant finding a new way to connect with the customers and communities that make this work worthwhile. If you’d told me a year ago that I’d be using email campaigns to grow my business, I wouldn’t have believed you. But here I am, grateful for the guidance and support that helped me take this step forward. Constant Contact hasn’t just been a tool—it’s been a partner in helping me write the next chapter of my business journey. Eric Broxton, Manager Tires Express LLC
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