I was thinking that if a customer responded to a survey, depending on their selections, you could put them into a targeted list. For example, the furniture store survey asks: What is your most pressing Home furnishing need? A. I need Upholstery, B. I need Bedroom. Depending on their answer, you could send a follow up email automatically that told them something about either Upholstery or Bedroom furniture. You could also have them put into a special list for future emails. Lastly, instead of a "thank you for participating in our survey" response page, you could designate a response page based again on their specific answer.
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