Just experienced our first List Review in 6 years on this platform and it was the most inefficient, non-transparent, and infuriating process. Not to mention the disruption to business, which is unacceptable. It was an utter waste of time to sit and count the ways in which we collect our data - why not just sent out a survey instead and THEN follow-up with users directly if necessary. An additional waste of time while I had to listen to a long list of 'helpful tips' that are all things we already do on a regular basis and have integrated into routine best practice. Not only have I been an 'All Star' every single year since subscribing to this platform, our average unsubscribe rate in the last four years is 0.14% (with around 50,000 contacts). We are part of local government org that must adhere to FERPA laws, much more stringent than an average business. Please tell me what, exactly, warrants this invasive, disruptive 'review' process in all of this. This entire process, its 'trigger' parameters to the company (whatever they are), and the communication around it need to be completely redone.
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