I manage the emails for our entire company - 6 divisions and over 7,000 contacts. I keep track of all bounced addresses and send updates to the sales reps and field marketers whose name is associated with that email. By politely hounding them, I get updated contacts from their customers and work to keep the contact list updated. There are several great tools in Constant Contact to use - search for unsubscribed names, reports and so forth. It is a task that requires time and effort so a block of time is worked into my schedule to stay on top of this. Our open rates are consistent and our bounce rate is below 2%.
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