Hi, ChantelB38.   One way to get them to come would be to offer a discount if they bring the email to your truck - either a printout or hold up their phone.  People LOVE to save money, even if it's only $1.   Something to think about for your open rate is to make the subject appealing and/or clever. "Haven't seen you in a Blue Moon" (ice cream cone emoji)   What would they click on in your email - upcoming locations? new flavors? rental for parties? link to your website?  Don't have too many in one email.  Also, make it obvious WHERE they should click - buttons are better for mobile devices than trying to touch highlighted text.   Good luck! ... View more

To clean up our list(s), I downloaded the "Least Engaged" report from the Contacts / Insights page.  Then I went through them one-by-one and unsubscribed those names who hadn't had any actual contact with us in 4 years.  It was a time-consuming process, but it feels good to be rid of the 175+ folks who didn't really want our emails but hadn't taken the time to unsubscribe themselves.   I also regularly check the bounced emails, so we weed out the bad emails too. ... View more

Debbie - I'm curious what you meant when you said you "switched your CC account".   If the email looks like it's coming from someone new, they might not know it's still you.  (For example, the sender name used to be "Debbie's Dynamite Donuts" and now it's "DDD Express".)   If what changed was your return email address (debbie@email.com is now ddd @email.com), your recipients might need to add the new address to their address book so it doesn't go into their spam folder.   Either way, I would try sending a cross-over email with a subject line of "we've moved" (or something similar) telling folks about the transition with the name or email.  That might reconnect some folks who were lost.  Good luck!   Crystal ... View more