As a marketer, I want to be able to split test different subject lines, images, and calls to action. I.e., what gets better open rates: "Save 20% off" or "Free Shipping" as an example. Unfortunately, there's no simple way to do this in CTCT. Competing platforms have had this feature for years, and I even rememeber receiving an email from CTCT on the benefits of A/B split testing. This is the most basic, most important piece of information small business and marketers need. Please upvote this if you agree!
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