We are a cleaning service so finding ways to advertise during a season when everyone is gone is a tricky plan. For June, we tried to create a newsletter format that lays out why this month is special. It is right between Memorial Day and Independence Day celebrations so why is this month so important? With each section explaining a key aspect of this month, we also built in a small plug to use our services. This email used a Constant Contact newsletter format so we could talk about multiple topics in June that might be news to the customers. We tried to draw in readers of the email by posing a question in the subject line hopefully getting them to open it to see the answer. Just sent today so do not have results yet. For July, we will have a celebration email advertising ways to celebrate big while still at home for those that are not ready for travel yet in these times. Since we are showing you how to have fun at home, our cleaning services will help make that home more comfortable for everyone! We will definitely be using an Independence Day theme from Constant Contact for this email. To keep readers thinking of us during at time that we typically see them away from home, this message will be short and sweet. This is to remind them we are here but not bore them when they do not want to read long emails during vacation. Ending summer comes with the return to school so our customers will need to get everything ready with new clothes, new backpacks, new supplies, etc. Since everything else will be good as new, why not make your home that way too? This is especially true since you have celebrated events and had visitors over the summer leaving some wear on your floors that need a new polish or deep clean. We will look at back to school style templates for this email, but it will be a longer message again with back-to-school tips and tricks to make life easier after being gone on vacation with the rush of getting everything ready before school starts again. The subject line will be focused on the idea of read here to learn new ways to make your life easier. During these months, our services are not a top priority of most people so all 3 emails are an attempt to remind our customers we are here so we are first on their mind when this cleaning does become important to them. The link here is for the June Newsletter style email to our customers. https://conta.cc/3cjub1d
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