Hi Ben,
Thanks. Here is an example of a google conversion code that must be displayed on a page like this:
<!-- Google Code for Landing Page Conversion Page -->
<script type="text/javascript">
/* <!]> */
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1029279279/?label=KPotCKncgAIQr5zm6gM&guid=ON&script=0"/>
</div>
</noscript>
Step: 1 - Sign Up: http://visitor.constantcontact.com/manage/update/genemail?v=001OSVZXasZuMq04_2ekmnvRuWLnv8rRQ4ladJpm685EUd3xbXuXaNEdw==
Step 2: - Success! http://visitor.constantcontact.com/manage/optin/success?v=001OSVZXasZuMq04_2ekmnvRviQgypAvhs3WdqPW_3UhNr-z4L-PzeXBgjPlZVKNbS5
(the above link is the THANK YOU or SUBSCRIPTION CONFIRMATION SUCCESS) page, that is where we need to install the google conversion tracking code.
The process flow and purpose again is:
1. we purchase pay-per-click ads with google to drive traffic to what's called a "landing or squeeze" page. (example here: http://www.cc94.com)
2. google tracks how many clicks, impressions, costs, and conversions from clicks of ads that appear throughout google/partner sites and to our landing page.
3. google analytics codes, and google conversion codes are installed into the sites pages for tracking.
4. once a conversion occurs, google tracks it, and gives us an example like:
Ad#1 = Landing Page A = 1000 impressions, 100 clicks @ .10 cents per click = $10 spent on Ad#1 and from the 100 clicks you got 10 leads/prospects/opt-ins/sign/ups. = 10% conversion ratio/rate.
Then as the advertiser, I know that the cost per LEAD = $1.00 because I got 10 leads and spent $10 in total.
We do this all the time with clients using webconsciouscommerce.com but not with our branded constant contact solution at http://www.webconsciouscontact.com
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