When reviewing Open Reports for an email marketing campaign, it's clear that bots opening and clicking the email are skewing the numbers. My question is regarding HOW to determine which opens are valid. For example, if you send an email at 8:00 am to a company with 100 recipients, and the report shows 50 contacts opened at 8:00 am exactly, 10 opened at 8:01 am, 10 opened at 8:02 am, etc. up until 8:05 or 8:10 am...are any of those opens valid? What should the time cut off point be where I can assume it's a valid unique open of the email? Would it be based on the number of minutes AFTER the email is sent, or based on the opens dwindling to one at a time?
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