Hey Jskeel, I'm not sure about the CRM, maybe there's an integration already as Kara suggests? Your main question, in addition to customising the update profile form, you could also provide some links in the body of your email and ask them to click on what they are interested in hearing about, and use the enable click segmentation and have them go into a list for that interest. You can also do it the reverse - say for example you're doing a promotional campaign, you could provide a link that says 'don't want to hear any more about this promotion but still remain on the list, click here' and when they click it, use the enable click segmentation. So next time you send another email about that campaign you exclude the people who clicked that link. I did a video how-to about how to create an opt-out like this Hope that helps? Vee (Smith) Tanner
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