Just like fashion trends, email design trends continue to change and evolve. The experts from our Professional Services Team have compiled a list of some of the top 2023 email trends that will make you stand out. Take a look and see if any of these might align with your brand and goals for this year:
Organic Shapes: Rounded corners on images are becoming increasingly popular as they add a softer and more modern feel to an email. You can use Canva or other image editing software to create rounded corners as well as create other organic shapes.
Bold Colors: This is the year for deep green and blue-green for a modern, earthy feel. Other colors to consider include bright yellow, electric green, and periwinkle. These colors add a little fun and can be used to create high-contrast color palettes. ( Click here for help changing colors in your template!)
Borders Everywhere: Add borders to your tables, around images, or the entire email. Style with lines instead of color if your branding is more subtle.
BIG Headlines: In 2023, it's all about making a bold statement. Large and bold headlines are a great way to grab your customers' attention and deliver your key message.
Minimalism: By shortening the message, increasing negative (white) space, and using fewer, bigger images, you can create a clean and minimalist look that draws the customer into your message.
These trends can help you to create an email that stands out from the crowd and makes a lasting impression on your audience. Remember to test and see which trends work best for your specific audience.
Need help applying these trends to your marketing? Reply and share your emails below to get help and advice.
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Happy Holidays! Happy Hanukkah! Merry Christmas! Happy Kwanzaa!
We hope you're enjoying the holiday season. At Constant Contact, we take pride in our robust and diverse community and want to share some tips on greeting customers during this time of year in your email marketing.
It can be tricky to know what to say if you have readers who celebrate specific holidays or don’t celebrate any at all. Some of your readers might prefer ‘Merry Christmas,’ while others would rather read the more inclusive ‘Season’s Greetings.’ Whether or not you have a specific holiday to celebrate with your readers - we have animated templates that work for all occasions!
Help spread the message of joy, happiness, and peace to everyone during this season right in your readers’ inbox. To help with the upcoming holiday season, here are some important cultural dates to keep in mind:
Hanukkah: December 18th - 26th
View Hanukkah Templates
Christmas: December 25th
View Christmas Templates
Kwanzaa: December 26th - January 1st
View Kwanzaa Templates
Are you looking to plan even further ahead? Choose from over 300 animated templates for events all year round. Together, let’s make everyone feel seen and included!
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Imagine this: You are busy with the hundreds of details involved in running your business, and you realize your email campaign still needs to go out. You’re frazzled, short on time, and don’t know how you’ll get this done in time. You log into your Constant Contact account, and there it is - a professionally-designed email template with all your branding, contact information, and social links in place. Make a copy, add your content, and send it out. Kick back, relax with a cup of coffee or tea and take a breath.
It's important to make a copy of the original template the Professional Services team designed for you.
That’s what our Premium Design service is all about. You. We want to make it easy for you! You can
have a phone conversation with your dedicated designer before the work begins to ensure your designer understands what you’re looking for, or complete the form and add any files, such as your logo and branding information. You also have the option of two rounds of revisions to get the details just right! After all, you've worked hard on your company's brand and want it reflected in your marketing!
Our Premium Templates have 30 unique blocks you won’t find in our regular email editor such as
non-stacking blocks, testimonial quotes, and transparent backgrounds. Our designers have experience in branding, marketing, and email best practices to ensure your readers will take action!
Are you looking for even more? We have add-ons (for an additional fee), such as adding content you provide or creating content for you! We can do custom images, custom animations, custom logos, additional templates, and more! Need it fast? Put a rush on it and have the first draft in 24 hours!
Complete the form to get started today!
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