Hi @RickyB7 ,
Basically, DMARC and self authentication is the way to establish yourself to ISPs as a legitimate sender so you avoid ending up in spam. Here are a couple articles that might clear things up a little bit:
1. How DMARC alignment affects your Constant Contact account
2. DMARC reporting with self-authentication
What I would suggest if you want a more in depth explanation is giving our Account Review/Delivery team a call. They are truly the experts on this subject. They can be reached at 1-866-433-8499 during the following hours:
Monday-Thursday: 6 a.m. - 8 p.m. MT or 8 a.m.- 10 p.m. ET
Friday: 6 a.m. - 7 p.m. MT or 8 a.m. - 9 p.m. ET
Saturday - Sunday: 8 a.m. - 6 p.m. MT or 10 a.m. - 8 p.m. ET
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