Company: Pandora - LHJV | Web: www.canadiancharms.com
What services are you currently using?
vCita, Constant Contact and DudaOne
What challenges in your business influenced you to look for a solution?
Communicating and reaching out to our clients in a digital age without an online purchasing option. We are still brick and mortar and we needed to be reaching out and clienteling through digital means.
Did you have a previous solution that could no longer meet your company’s needs? If so, how did your needs change?
We were just using Constant Contact at a very basic level and wanted to increase and develop our usage.
Why did you choose to work with Conscious Commerce?
We heard Brandon Klayman speak at a conference and realized that we could do much more than we first realized with Constant Contact.
What did you find most attractive about our company and/or solution?
Create more professional looking eblasts & communications
give our clients the ability to email us during major events
What benefits have you experienced from working with us?
increased user engagement
offer our clients the ability to book appointments through a professional looking platform
increase knowledge & skill for the back end of all 3 platforms
What results have you seen from implementing our solution?
During our March bracelet event we were able to book 525 appointments in 6 of our locations over a 18 day period. We are increasing our ability to communicate with our clients. We had clients email us when they are away and they appreciate of the ability to communicate with us. Almost 30 appointments per day were booked by vCita Live Site.
Describe the change in results that you achieved through using Duda Websites?
We will be transitioning to the Duda One web platform from WordPress to become our main website. We are doing this so that we can have control of the site and because it is so user friendly we are able to update it often and view the analytics. I do not have access to the analytics from the previous website.
Describe the change in results that you achieved through using Constant Contact?
We have been able to take our click through rate from .03% to 9.97% . An increase in clicks-through growth by 33,133% Our average clicks per campaign went from 6 to 241, a growth of 3917% increase in clicks per campaign sent.
Describe the change in results that you achieved through using vCita?
Using vCita has completely transformed our ability to clientele. We have gone from using paper and binders to moving our clientele services completely online using the vCita Live Site platform.
What business processes does our solution enhance? Does it save you time or money?
This saves us both time and money. We are able to now effectively & efficiently communicate. We only need one person to update all 3 sites and we'll be able to save by not contracting out some services.
Please describe your overall experience in working with Conscious Commerce:
We have fully enjoyed working with Conscious Commerce. It's been educational, informative and is helping us drive our business in new and innovative ways. The team at Conscious Commerce has gone over and above and we would highly recommend them to anyone looking to grow their business!!!
PANDORA, a world-renowned designer of hand-finished contemporary jewellery, was having trouble communicating and reaching out to their clients in a digital age without an online purchasing option. After hearing Brandon Klayman, founder of Conscious Commerce, speak at a conference PANDORA knew they could do much more than they first realized.
“We are still brick and mortar and we needed to be reaching out and clienteling through digital means” explains Melissa Heerebout, PR Manager at PANDORA. “We were just using Constant Contact at a very basic level and wanted to increase and develop our customer engagement.”
After meeting with numerous people from PANDORA, Conscious Commerce recommended an Integrated Marketing Solution that has worked well for their other clients. Conscious Commerce created a microsite that easily displays all of the store's contact information. In addition, they utilized an online scheduling tool allowing their website visitors and email recipients to book time for a Jewellery Consult. vCita would allow their online visitors to easily pick a time that works well for them and to skip the line at the time of their store appointment. Conscious Commerce also implemented a complete redesign of their current Constant Contact email to highlight these specific Calls to Actions.
Melissa explains the incredible results that they achieved:
“During our March bracelet event we were able to book 525 appointments in 6 of our locations over a 18 day period. Almost 30 appointments per day were booked by vCita Live Site. We are increasing our ability to communicate with our clients. We had clients email us when they are away and they appreciate of the ability to communicate with us. ”
“Through Conscious Commerce’s email design and recommendations we have been able to take our click through rate from .03% to 9.97% . An increase in clicks-through growth by 33,133%. Our average clicks per campaign went from 6 to 241, a growth of 3917% increase in clicks per campaign sent.
“This Integrated Marketing Solution has helped save us both time and money. We are able to now effectively & efficiently communicate. We only need one person to update all 3 sites and we'll be able to save by not contracting out some services.”
We will be transitioning to the Duda One web platform from WordPress to become our main website. We are doing this so that we can have control of the site and because it is so user friendly we are able to update it often and view the analytics. I do not have access to the analytics from the previous website.”
PANDORA has now implemented Brandon’s strategy into 11 of their PANDORA stores with remarkable success. Melissa said, “We have fully enjoyed working with Conscious Commerce. It's been educational, informative and is helping us drive our business in new and innovative ways. The team at Conscious Commerce has gone over and above and we would highly recommend them to anyone looking to grow their business!!!”
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Creating compelling call to actions are 100% required for effective marketing in today's world of engagement.
As an award winning top rated partner of vCita , Duda Mobile and Constant Contactour focus is always on how to create a sustainable ROI for our clients, and it all boils down to how engaging is our call to action within our integrated marketing campaigns we create for them. A Call To Action by definition according to Wikipedia is: " In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today " When we craft up an email marketing campaign and combine CTA's using vCita we end up with greater success, here are some examples:
Schedule A Meeting or Call (Allows for a live scheduled event/meeting/call that connects directly to the person's calendar availability)
Contact Us (This sends them to a mobile responsive web form that instantly text messages the recipient that a person has contacted them)
Make A Payment (Instantly receive payments on any device from clients for services or even products)
Send A Document (Upload documents from your website or client portal, email campaigns and other sources)
Using email marketing is always a great channel, and sometimes emails need that extra bit of engagement. We do this by incorporating the above CTA's as general buttons that make the overall email template/campaign work great. Constant Contact has built a variety of related CTA's such as; Event Registrations, Surveys, Coupons and Forward To A Friend features right into the platform, and are fantastic ways to keep your audience engaged and focused on exactly what you want them to do. Start using more than the basics, diversify your portfolio of engagement with your intended audience and get them to focus on ONE CTA (Call to Action) at a time. It's actually better to send 2-3 emails per month (providing you have valuable content / offers to share) and focus on that ONE CTA vs. sending one email with a variety of CTA's in it. Less is more and it's even more relevant in today's world of marketing because of the mobile impact it has. We are currently doing beta testing between Constant Contact and vCita to prove how powerful engagement is when combining the CTA's of vCita into email campaigns. Stay tuned for another follow-up blog post about this program. Try vCita and see how you can easily incorporate new mobile responsive CTA's into your email campaigns and see how you increase your clicks and overall engagement when you combine the two powerful tools together.
vCita shows us an example of effective call to actions within an email campaign by Constant Contact view the YouTube Video Here
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Every email marketer could always use a few extra marketing tips, especially on how to double your click-through rates. Happy 2015! As we kick-off the new year, focus on optimizing your email marketing campaigns by using these Master Certified Email Optimizations by Conscious Commerce. Over the past 11 years we have been working with Constant Contact to help our clients to grow their businesses using our best-practices, know-how and strategies. Each tip contains walkthroughs on how to do each one thanks to the award winning support of Constant Contact. Take advantage of these great tips on your next campaign: Enable Social Share Links & Enable Webpage Version. Link headlines and titles and also format them for better engagement Every paragraph must have 3 links related to the content/campaign plus a 4th on the bottom for a read more or buy now link. Link, resize locally and describe every single image per campaign. Balance the email content between images and text. Integrate your primary website navigation into the bottom or top area of the template. Add Forward To A Friend & Join My Newsletter buttons & other different types of links like mailto: or call/phone tel: links. Include your social media spaces and link them. For ecommerce sites, integrate the cart links, check-out and sign in website links. Integrate other apps like survey, eventspot, social campaigns as active links. Insert PDF document download and other rich media types such as an embedded video. Record how many links your current email templates have and then examine them after you apply these tips to it. Watch how your clicks double when you compare the before and after results. Let me personally optimize your campaign for you by giving you more than just click boosting tips by giving you our Email Optimization Review ~ Send your previews to email@example.com and in the notes section let me know who you are and when you plan on sending out the campaign. For even more insight, join us for an upcoming webinar on the new Constant Contact Toolkit in this live demo.
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2. Ensure you have a sales team or sales processes and a solid CRM in place BEFORE you become Master Certified. This is a suprise. I get the CRM but totally don't get the need for a sales team. How's that? I'm looking for those inbound leads from the Constant Contact promise. I realize I would have to follow up, nurture and service to some degree, but I'm missing the sales process part of your comment. Answer: You may get many leads from them and need to be on top of it for best performance/results. It can easily become a transactional sales experience without selling solutions and more accounts only. Sales process flow is key to success and you don't need a sales team but you do need to be organized around sales and sales management. 3. " Have a lineup of resources available via the partner console to help you achieve your 2015 goal" . This is something that most of the Solution Providers might have independent of the Master Certification program. I would be interested in why you think this is more important to you now. What has been your experience with the sales leads process they promise? I see that as a major reason to join the program. Answer: They do what they say and that's to give you leads in trial form within the sp lead passing program. You can opt-in or out as you wish and also request international leads and or in other languages too. What you give to CTCT is what you get, this by far is one of the greatest partner programs a VAR could ever ask for. The SP console is loaded with tons of great resources required to help you get to where you want to go. Sales documentation has already been created, guides and more so we don't have to.
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To add a couple more points: 1. Factor or weigh in how you envision your partnership unfolding in 2015 with Constant Contact and what you plan to do with this business opportunity. 2. Ensure you have a sales team or sales processes and a solid CRM in place BEFORE you become Master Certified 3. Have a lineup of resources available via the partner console to help you achieve your 2015 goal
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We love Constant Contact so much that we wanted you to know what we think are The Top 10 Features of the Essential Version of Constant Contact Toolkit that we are always excited to use. Using Constant Contact on a daily basis for ourselves and our clients has helped to make us experts in the area of email marketing. Trial and error has taught us the best tools and features about this amazing product and we are happy to share them with you!
1. Free Trial
There's absolutely no reason not to try Constant Contact. They offer a free no-obligation trial of their email marketing software. Simply enter in your email address and you can begin to see results right away with your first Campaign! Who doesn't like free?
2. Engaging Templates
Not only does Constant Contact have a huge selection of ready-made templates to suit your needs, but they are easily edited and styled by you so you can get ready to start blasting your information to all your contacts.
3. Reporting Tools
Tracking your marketing efforts has never been easier with Constant Contact's reporting tools. In seconds you will see an engaging, easy to read report customized to your marketing efforts so you can get measurable results fast.
4. Image Management
Constant Contact has made adding images to your emails so easy with their lightweight library function. PLUS you can access thousands of free images in the library if you can't locate that perfect image.
5. Event Spot
Do you run events on a regular basis? This feature can get you to the next level by easily setting up an event, including templates for landing pages and event registration pages. In just a few clicks you can set up an event and Constant Contact will take care of tracking registrations and even take the payments!
Send coupons to your customers that you can actually track! Stay informed on who is using them to help build your client base.
Have an email you send out on a regular basis? Want every person who signs up to your newsletter to receive a specific email on a specific day? This amazing feature will allow you to easily set up a series of emails that will automatically be sent.
8. Social Media Integration
Not only can you share your newsletter in just a few clicks on your favourite social media sites, but you can integrate campaigns to Facebook that will allow your business to grow.
9. Contact Management
Constant Contact has an extremely powerful Contact Management System that is nearly endlessly customizable. Add custom fields, tag contacts, and so much more. Importing and exporting lists is a breeze, and Constant Contact can help to clean up your lists by avoiding duplicates.
With a 98% deliverability rate, Constant Contact ensures your contacts will receive your emails making your marketing efforts that much more effective.
BONUS: 11. Free Apps for Toolkit
Manage your Toolkit on the go with Constant Contact's mobile apps. Never miss a beat in your busy day by using these mobile apps, because you can take Toolkit with you wherever you go.
So there you go! There's no more reasons for you to wait! Start your marketing journey today and sign up now for Constant Contact.
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We are in the process of hiring a new developer who can work with the Constant Contact API and related API's for ongoing internal projects along with client facing projects. Contact me if you are interested in exploring this opportunity.
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The task of hosting a webinar may seem like a daunting one at first. Conscious Commerce is here to help! By following the tips below, you can both increase attendance and improve the overall quality of your event. 1. Use A Platform That Works For You One of the most important aspects of a successful event is the use of an effective platform that is both sustainable and appropriate for your specific needs. User simplicity is key here, as too many required clicks for your prospective clients to access your event can lead to abandonment, and technical issues that incite them to drop from your calls or webinars. GoToWebinar offers a straightforward method for hosting your online seminars, and its user-friendly interface provides you and your event attendees with an easy to use, effective platform. 2. Value Exchange Relevant information is key in order to move forward with your prospects. Something as simple as a company name can allow you to do the research necessary to confidently offer your services. One of the simplest ways to obtain this information is through a value exchange. A pre-event bonus such as a free download, in exchange for some key pieces of information, is a great incentive for your prospects and a cost effective option for you! 3. Networking Partner with others! They can spread the word about your event, expand your reach into new markets or lists, and attract new and exciting prospects. Use trackable links to measure your partner's marketing results. Chances are your partners would like something in return, and value exchange becomes an even more important tool. You could pay affiliates to market the event for you. In a "You scratch my back, I scratch yours" scenario, you can offer your partner similar marketing support, and use your ever-expanding network to assist them in their own endeavors. It quickly becomes a wonderfully productive cycle of influence! 4. Use Targeted Online Directories Online directories are a powerful resource with which to promote awareness and attract clients to your event. Use these directories to expand your reach, but ensure that these channels are relevant to the event that you are planning. Add your event listings to community calendars that focus on the topic you plan to present. If you host a local event, community associations quite often provide community listings that you can utilize, such as a weekly or monthly newsletter. For more information on how to best use social media for this purpose click here. Do not forget to provide a link to your website or event registration in your listing! 5. Profile Your Audience Get to know your event attendees as much as possible. Hand-pick your obvious prospects and learn as much about them as you can. Once you have this wealth of information, use it to your advantage during your event. Engage them by integrating them into the content or conversation of the presentation. Exhibit a genuine personalized interest in them, and your audience will remain more engaged during your presentation! HD Video + Engagement = Success Visual stimulation is paramount during your presentation in order to maintain the attention of your event attendees. Use video where you can! Screen-sharing allows you to both effectively communicate to your audience, and to offer a visual aid or even a personalized walk-through should an event attendee have a question. Ask questions! Keep your audience engaged by requesting feedback, or by using polls or a show of hands. This involves the attendees and in turn keeps their attention focused on your presentation. Show some face to build a connection! If audience members know who you are and what you look like it creates a feeling of familiarity, and they feel more comfortable in their dealings with you. Keep a list of all of your hot links readily available for you to publish during the event. By providing links to your website, newsletter sign-up form, or any other pertinent information, you drive traffic to your offer pages or landing page. 7. Test Prior to Going Live Once it comes time to host your event, a seamless presentation is crucial. In order to ensure that your webinar or even goes smoothly, it is important to be sure that all technical aspects of your presentation are sound. Have a staff member or affiliate available to test screen-sharing, audio and HD video. People have a tendency to lose interest and bow out if technical issues are not resolved quickly. Troubleshoot before the event, and become adept at solving any technical glitch that may rear its head during your presentation. 8. Be yourself! Authenticity and uniqueness are vital traits to possess in the realm of public speaking and event hosting. Stand out and represent yourself and your business with confidence. Your event attendees will remember you when they leave, which is the first step to cultivating new and exciting professional relationships. 9. Always Follow Up to Win New Business Once your event has concluded, keep connected with your event attendees. Follow up with them, expound upon any questions they have regarding your event, and gather their feedback. This keeps your event, and in turn your business, at the forefront of their mind. Bonus Tip: Turbo-charge your marketing campaign by using social media pay-per-click marketing, such as a Facebook Ad. Happy Hosting! For an in-depth look at event marketing, don't forget to register for our upcoming webinar Event Marketing Made Simple, hosted by Conscious Commerce CEO and Master Certified Costant Contact Solution Provider Brandon Klayman! Upcoming Conscious Commerce Webinars Basics of Social Media 102 - October 9, 2014 Event Marketing Made Simple - October 16, 2014 Grow Your List Under The New CASL Legislation - October 23, 2014
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Hello! I am a Master Certified Solution Provider, and I am going to provide you a brief Email Optimization Review (EOR). Every month, we provide members of our Solution Provider Partner Program a FREE EOR to increase Brand Awareness, Business Growth and Engagement! Observations: Spelling errors (use spell check feature within CTCT Console just before scheduling the email to be sent) Add personal feel to the newsletter, it feels like a poster, tell a story, and sign your name! Especially if you are asking them for a vote, which really should be mentioned in the Subject Line. Summer Savings: make it a clickable (call to action) link to your website and clean up the message, way too wordy! Engagement: Include 2-3 clickable links in every paragraph - don't display the entire URL address, link the Text (i.e. Best of Best Ballot Entry) Enable Social Sharing (click the box when editing 'header') Enable the View Online Option (click the box when editing 'header') Business Growth Include 'Join Mailing List' button in case your email is shared Design a Feature Ad within the newsletter to feature your campaign Increase Results Give your SUBJECT line more meaning, such as "Vote for Best of the Best and receive 50% off and $25 in coupons!" or "Save 50% off Open Jump + $25 coupons" Link every image to your website to boost click through Limit your newsletter to 2-3 main points, if you have more than separate the emails and change the content each week Like I mentioned, above is a brief EOR but if you like you can book a call with me for a full FREE EOR consultation. Book a time at http://cc94.co/callwithbrandon. Good luck on your next email marketing campaign! Brandon
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Nearly two months has past since Canada Anti-Spam Legislation (CASL) came into effect on July 1st 2014 and anyone sending or receiving Commercial Electronic Messages (CEM) to/from a Canadian device must comply with the new rules. As Email marketers, we will review the key components of CASL, and how we can market yet remain compliant to the new legislation. Book a FREE 30-minute CASL Review Call with Master Certified Solution Provider, Conscious Commerce http://cc94.co/caslreview Watch this 1-minute video from the Government of Canada on Canada Anti-Spam Legislation Commercial Electronic Message (CEM):Any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit. A message sent by any means of telecommunication, including a text (SMS/MMS), email, direct message (social), sound (except voice calls), or image message (except for fax). – As per Government of Canada – Canada Anti-Spam Legislation of the CRTC: http://fightspam.gc.ca *CASL requires the sender of a commercial electronic email obtain permission BEFORE they are allowed to send to the email recipient. In addition, the law mandates commercial emails contains truthful header and non-misleading header information, proper identification of the sending party and time limit. - *Constant Contact Resource Center: What are the Canadian Anti-spam laws? According to a Government of Canada (2013) study, there are 1.1 Million employer businesses within Canada, all of these businesses who make use of commercial electronic messages will be impacted by CASL. Not to worry, Constant Contact’s certified Solution Providers are here to help and we have a strategy to make your business compliant within the CASL Guidelines. Prior to developing a comprehensive CASL Compliance Marketing Strategy, we should review the 3-key components mentioned in the Government of Canada Anti-Spam Legislation video: Consent: Implied vs Express Identification: clearly identify the business or person who is sending the message Unsubscribe: mechanism for the person receiving the message to unsubscribe from your list(s) **Express Consent: Express permission is obtained when you explicitly ask your potential contacts for permission to send them email, and they agree. You need to use clear language when you ask and you also need to include the following information to fully inform them about who will be emailing: Business/Personal Name of the party/company asking for permission Company Website, Address, Postal Code and Phone Number The customer must also be told which email provider (such as Constant Contact) will be sending the emails and that unsubscribing at any time is an option. #CASL also applies to social media platforms, a “like” or “follow” does not constitute express consent. CASL establishes some specific requirements when requesting express consent for the purposes of sending a commercial electronic message (CEM). Senders need to ask for consent, and when they do, they must explain the purposes for requesting consent. #Constant Contact Community Blog: 4 Questions About Canada’s New Anti-SpamLegislation that All Marketers Should Read NOTE: Receiving a business card or email address on paper (such as at trade shows) requires “express” consent to send commercial electronic messages. Express consent can be given verbally, but harder to prove verbal consent if there are any challenges. Implied Consent**: Implied permission takes place in a situation where the conditions of express permission have not been met but some previous relationship exists. Some examples of implied permission include: Existing business relationships: any business transactions in the past two years Existing non-business relationships: donations or gift to a registered charity, electronic inquiry, volunteered, or is a member of a group or organization NOTE: obtaining a business card through a trade show or business meeting does not constitute implied consent. **Email marketers have 2 to 3 years (July 1st 2007) to move those contact with Implied Consent over to Express Consent. For a detailed explanation of the difference between Express and Implied Consent along with the specific CASL requirements, please refer to the **Constant Contact Resource Center: What does the Canadian Anti-Spam law mean when it talks about implied and express permission? Identification***: All marketing emails must contain the identity of the person, business or organization sending the message. Emails must also identify the Email Service Provider but with the “Powered by Constant Contact logo” included in every email, you are covered! - ***3 Steps to CASL Compliance Checklist – Constant Contact (click to Download PDF) Book a FREE 30-minute CASL Review Call with Master Certified Solution Provider, Conscious Commerce http://cc94.co/caslreview Unsubscribe*: recipient must have the ability to unsubscribe from your mailing list. Constant Contact emails have an existing SafeUnsubscribe™ feature which automatically updates your database. Alternatively, as long as the recipient can reply to the received message with “unsubscribe” in the message, the sender must honour the request immediately and has up to 10 days to comply with the unsubscribe request. Unsubscribe requests never expire, marketers must honor all opt-out requests indefinitely, regardless of future mailing platforms, unless you receive a new explicit opt-in (Express Consent) request for that email address. NOTE: Email marketers must explain that recipients can unsubscribe in the future, as required by the Canada Anti-Spam Legislation (CASL) #. If all these terms and conditions seem confusing you are not alone! Many of Constant Contact’s customers don’t have the resources or the time to decipher all this code, yet conduct a proper CASL Compliance Marketing strategy. This is where a Master Certified Solution Provider, such as Conscious Commerce can help you to perform a full CASL Compliance Marketing Review. CASL Compliance Marketing Review Contact List Analysis: identify and segment contacts into “Express” and “Implied” consent Create and execute Campaign to confirm “Express” consent Audit Email Collection Practices: updating online (and offline) Sign-Up Forms Audit Existing Email Marketing Content CASL Compliance service offerings may vary from one Constant Contact Solution Provider to another. Conscious Commerce includes a new Premium design mobile-friendly email template with the CASL Compliance Marketing Review offered at a discounted price to its Partner Solution Provider Program members. Constant Contact in partnership with the Solution Provider Partner Program has developed a number of webinars, seminars, services and downloadable PDF's to support your CASL compliance activities. There are 60 ways to grow your email marketing contact list(s) while remaining compliant with CASL. Download (64 page PDF): 60 Ways to Grow Your List Book a FREE 30-minute CASL Review Call with Master Certified Solution Provider, Conscious Commerce http://cc94.co/caslreview
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copied from: https://knowledgebase.constantcontact.com/articles/KnowledgeBase/6051-removing-logos-and-references-to-constant-contact-from-campaigns
The Constant Contact logo or the "Try it for FREE" tag line from your email footers can be removed from your email. However, Constant Contact support representatives must do this for you.
In order to have Customer Support remove these things from your emails please contact support. Please click the Help & Support tab for assistance options. N otes:
Although there is no fee for this service, you must be a paying Constant Contact customer. If you are a trial customer, you must become a paying customer to have this service performed. If you want to add your company logo in place of the Constant Contact logo, there will be a customization charge.
You can request to have the Constant Contact logo removed from your polls. However, y ou cannot display your own image or your organization's logo on a poll at this time.
We are hosting a FREE Webinar tomorrow, Getting Started with Constant Contact Toolkit if you are interested. You will certainly benefit from this event.
Getting Started With Constant Contact Toolkit Thursday July 31, 2014 – 10:30am to 11:30am MDT
New to Constant Contact Email Marketing, or thinking about getting started using it? Want to learn some great tools and tips so you can start using Constant Contact like a pro? In this highly practical live guided demonstration, we’ll introduce Constant Contact’s tools and features. You’ll learn the basics – and some great tips and tricks too!
REGISTER at this link http://cc94.co/GS-7-31-14
Good luck with your first campaign!
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Sending Email Marketing campaigns is an investment of time, money and effort! Although, there is no exact science to when it’s best to send email marketing campaigns, below are 9 important steps to determine the best time and day. Keep in mind that your goal with email marketing and social media campaigns should be to drive traffic to your website, social media platforms, and/or landing pages. 1. Setting an Objective Prior to any marketing campaign, a clear and achievable goal must be determined in order to measure success! What is your “dream ending” goal? Perhaps it’s to increase sales of your most profitable item or service, featured product/service, or announce a new website, product or service! 2. Knowing your List Determine geographic, demographic and behavior of your email list. Who are people on your list, and where do they live? Where do they live geographically (neighborhood, city, state/province, country)? What is the demographic (gender, age, income, education)? How does your list behave (frequency of purchases, degree of loyalty, prior purchases)? 3. Call-to-Action, Feature Ad, improving Open and Click-through Rates All email marketers are focused on improving open and click-through rates. Click-through rates are affected by the quality of your call-to-action feature ad; which gives readers a reason to click from your email to your landing page, website, Facebook, Twitter, or LinkedIn accounts. What Makes a Good Social Media Call to Action? | Constant Contact Blogs 4. Determine the best time(s) of the day Put yourself in their shoes! Depending on the nature of your business, whether it’s business to business (B2 or business to consumers (B2C), the best time to send to an email is affected by when your list is checking their emails. For example, if you are B2B then the best time to send emails are from 10 a.m. to 2:00 p.m. (local time). Businesses often clear out their inbox of junk and other non-important emails first thing in the morning. If you are B2C then the best time to send email are likely from 3:00 p.m. to 7:00 p.m. Consumers often check personal emails addresses and are on social media toward late afternoon and early evening. Business to Consumers (B2C) in the Entertainment industry might send emails at the same time of the day as their event, such as late evening or perhaps early morning (overnight). VIDEO: When is the Best Time to Send My Email? | Constant Contact Blogs 5. Determine the best day(s) Again, putting yourself in their shoes! As a business executive (B2 , you are likely to stretch a weekend into a long weekend by taking vacation on a Friday or Monday, therefore these two days are the worst days to send emails to businesses. Tuesdays, Wednesdays and Thursdays are the best days to send emails and to maximize open rates! Business to Consumers (B2C), especially Retail businesses, your ideal days to send emails are from Wednesday to Friday, as most consumers shop from the middle of the week through to Saturday. While other B2C such as non-for-profit, the ideal days to send emails are from Friday through Sunday. Easy to use scheduling feature within Constant Contact will enable you to send emails at a specific times when you are not able to. Business to Consumers (B2C) in the Entertainment or Travel industry, your ideal days might Thursday through Sunday. Your best days might vary from the above, only you can test which days works best for your campaigns, and in the next step we’ll discuss how to perform testing. 6. Split Testing i) Divide your entire list into 3 groups with an even number of defined characteristics in each group. ii) In steps 4 and 5, you determined the best times of the day and the best days of the week to send the emails of your marketing campaigns. Pick 3 specific days and times to perform spilt testing. iii) Send out the same campaign at 3 different dates on specific days and time of the day. 7. Be Consistent Consistency and frequency of your emails are critical to the success of your marketing campaigns. Maintaining the same day and time of day, lets your readers know when to expect the email newsletter, continuing the routine of opening and clicking through your emails. Keep to a schedule, perhaps it’s monthly, bi-weekly, or once a week. Many people consider receiving emails more than once a week as spam, so you will have to determine the frequency depending on the amount of information you are communicating and/or product offering. 8. Analyze and Optimize Analyze: Give your campaign at least a week to cycle through. Using the report functions inside of your Constant Contact account, analyze the open and click through rates of your emails. To analyze your Reports within your Constant Contact account: 1. Log into your Constant Contact account 2. From the “Home” Screen, click on the “Email” tab 3. From the “Email” tab, click on “Reports” 4. You have the choice to view “Reports” in a Graph or List form 5. Focus primarily on the last 3 columns on the RIGHT 6. View the percentage of Opens and the percentage of Clicks 7. Determine the success based on the day and time of day VIDEO: Using Constant Contact Reports Optimize: Once you have determined the best and worst time(s) to send your emails, resend a new campaign with another set up times and days. If you find that your results are not matching your goals, optimize even further by testing another set of times/days until your objective is achieved! For example, increase sales of ABC product line by 40%. 9. Wow! Factor Become wowed by actual results not just the percentage of opens and click-through rates. Going back to Step 1: Setting an Objective, measure results in engagement, survey results, feedback, event registrations, a successful social media campaign, social media follower growth, coupon purchases, online sales, phone calls, emails, or texts.
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Hi Wendy Pretty good job on your first newsletter! I’m Brandon of Conscious Commerce, Constant Contact's #1 Rated and Master Certified Solution Provider. I have a few tips which will increase open and click through rates. Before we get started on your review, I would like you to start thinking of Email and Social Media Marketing drivers of traffic to your website. "Don't spill all your candies in the lobby!" in other words, don't put all the important points in your Email blast because you want the reader to visit your website and potentially book a trip! Keep the picture at that size or smaller, depending on the length of your email. 1. Shorten Content • You only have 10 to 20 seconds of attention for many of your newsletter readers, keep your email to no more than one scroll (page and a half max) • Keep the email to 1 to 3 points (max) if you have more points to communicate, send another email (next week) • Just have a teaser of what your newsletter with a link to your website or landing page where they can "read more....." – don’t put your entire newsletter into the email 2. Main feature ad • Redesign main feature ad, doesn't grab attention - use the "Alaska Newsletter" as the feature...(brief overview, or the 1st few lines of each paragraph) • Design a feature advertisement for bottom header (maybe a package deal to entice the reader) linked to your website • Perhaps bring the picture inline with the body of the text or include in Feature Ad, it will jazz up the content! 3. CALL TO ACTION • Include 2-3 clickable links in every paragraph • Add Call-to-Action in your feature article (link to your website or landing page where they can "read more.....") • Link the photo and your company name to the newsletter landing page or your website If you would like to go into greater detail and have a (FREE) Email Optimization Review (EOR) over the phone, please book a call at http://klayman.net. Good luck with your email marketing campaign! Sincerely, Brandon Klayman Founder & CEO Conscious Commerce Master Certified Constant Contact Partner w: www.cc94.com e: firstname.lastname@example.org p: 403.770.9776 Schedule a call with me goto http://klayman.net #1 Rated Master Certified Constant Contact Platinum Partner
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Hi Janie The New CASL Opt-In Confirmation Template is now available. Book a CASL Audit call with me if you want to create a strategy around levels of permission related to CASL Link www.cc94.co/acctreview
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I created a campaign for a client that incorporates both social campaigns, email marketing + auto-responders within CTCT. By integrating the two systems we now have a winning campaign strategy. Let me know if you want help in setting this up by booking a call with me http://www.klayman.net
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Ok so we really need to focus on increasing the clicks. Setup a call with me for next week, it's free and we can review overall marketing plans ok Suzette? www.cc94.co/meetme94 is the link to use.
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Hi Jeanne, Off to a great start, here is your Email Optimization Review: - link every image - make sure you include 2-3 links for every paragraph of copy - due to the nature of this content, add more personalization into it (first name 2-3 times) - add 1-2 more images to balance it out - use the forward to a friend 2-3 times and use the text based version - brand that section with a design element - tip of the week - try a new layout 1 column - reduce overall length of email and drive more traffic to the full blog update article - add the subscribe to our newsletter button 1-2 times If you want more strategies and or want Conscious Commerce to become your Solution Provider Jeanne, feel free to connect with us, we can do these optimizations every single month no charge. You can also schedule a meeting too, http://cc94.co/meetme94
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Hi Suzette, I'm Brandon from Conscious Commerce the #1 Rated Solution Provider and Area Local Expert. Here is your Email Optimization Review; 1. link every single image 2. resize every image locally first on your computer, then upload to Constant Contact 3. add 2-3 links in every single paragraph of copy 4. change the subject line to something that ties into your feature ad, article, or main call to action 5. keep all of your images of each resort the same size 6. the top section, I know it's the first email but don't do that again 7. make sure the header image includes contact info 8. feature 1 property as the major feature ad and place that under the top header 9. use personalization and forward to a friend 2-3 times in each campaign If you liked my feedback and are interested in having us do this for you every month at no charge, please request it by contacting me directly Suzette. Email me the open rates and clicks too, after you implement the above changes watch how this campaign gets even more results. Brandon Klayman Founder & CEO Conscious Commerce w: www.cc94.com e: email@example.com p: 403.770.9776 Book An Appointment http://cc94.co/meetme94
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Arthur, Thanks for reaching out, it's Brandon from Conscious Commerce the #1 Rated Solution Provider with 10 years in our partnership I'm happy to assist. Check out our email marketing services too www.cc94.com/email-marketing Here is what we call your complimentary Email Optimization Review: Make every image a link, even to your website Add 2-3 links per paragraph of copy Stick to standardized fonts, font sizes, styles Where's your logo? Insert that in the top header Add the forward to a friend feature 3 times Include email personlization to address each person When resizing images, make sure you do that locally on your computer first, then upload to Constant Contact If you like this type of service and want it monthly for free then to help me gain credit Arthur, can you please email me your username for your Constant Contact account to firstname.lastname@example.org - thanks. Feel free to book an account review, also free to help with overall email marketing efforts booking link is here http://www.cc94.co/acctreview
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Hi Mario It's Brandon, the #1 Rated Partner @ Constant Contact. Here is Your Email Optimization Review: - update the copyright notice - link every single image - make sure you resize images FIRST on your computer, then upload to Constant Contact - move your logo/header information to the very top - then insert the feature ad (special offer) BELOW the top feature company ad info. - the template is ok, the design is ok, but you seriously could use a revamp on overall layout/styles - add a MAP icon or link to directions to your location - the very bottom section - it's cutoff and or move around the spacing with the facebook/join our mailing list - insert the forward to a friend in every section to promote beyond your list Please email me your username to email@example.com thanks.
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Hi Marissa We are indeed working very hard to become the largest Solution Provider that Constant Contact has ever worked with! Cheers, Brandon. Feel free to book a call with me anytime - www.cc94.co/meetme94
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We are running a live webinar right now on getting started with Constant Contact Here is the webinar link for the meeting happening right now: http://consciouscommerce.theultimatesystem.com/m/4H3F58N9 Brandon Klayman Founder & CEO Conscious Commerce w: www.cc94.com e: firstname.lastname@example.org p: 403.770.9776 Schedule A 30 Minute Call http://cc94.co/meetme94
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Hi Kelly, I replied yersterday to your inquiry, did you get it? Thanks for the request for the Email Optimization Review, here it is: What Works: Overall layout is clean Well organized content boxes Good branding in place Use of content to links (short blocks work best) Call to action on social What can be Optimized: Boost clickthroughs by ensuring every single image is linkable Add 2-3 links for every paragraph Describe each image to help with image blocking Introduce a feature add – see example - http://cc94.co/GregSquire of Killarney Feature Property Use personalization (first name in contact details) 2-3 times per email campaign Grow past your list, enable social share icons (in header options) Don’t confuse the subscribers, the email you send from should always be the same reply to Disable the authenticated sending it’s not required and you lose branding Include in header website and or company info Stay consistent with image captions you only used it once, apply to all Enable the forward to a friend feature for each article 2-3 times per email Enable web preview version Kelly I hope you enjoyed this email optimization review, we are Constant Contact #1 Rated partner with over 70 5 star reviews. My recommendation is to obviously implement my ideas above – send me another preview. I also need you (new policy) to send an email to email@example.com with your username saying
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Hi Everyone, We are now pleased to offer existing Constant Contact Customers a complimentary service that specializes in email optimization by reviewing current and draft campaigns. Send your previews to firstname.lastname@example.org along with your Constant Contact username only, we will analyize the campaign, offer you 5-10 optimizations. We are also testing out a more advanced form of doing these types of optimizations that check 50+ spam filters, and 50+ email clients too, very cool stuff coming. Check us out www.cc94.com Thanks! Happy Campaigning. Brandon Brandon Klayman Founder & CEO Conscious Commerce w: www.cc94.com e: email@example.com p: 403.770.9776 Schedule A 30 Minute Call http://cc94.co/meetme94
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Hi Bridget, It's Brandon here along with my contact info: Brandon L.D. Klayman Conscious Commerce Constant Contact Local Expert & Trainer Top 5 Business Solution Provider #1 Rated MarketPlace Solution Provider 9 Year Partnership with Constant Contact 5 Year All-Star Award Recipient Try us out www.WebConsciousContact.com Here are some subject line ideas, * New Membership Promotion Now On * Learn about Emma's Success Story * So just what is a calorie? * £15 off your first week, find out more I also have more to share with you. You can contact me directly for an email optimization review (EOR) @ firstname.lastname@example.org or by visiting us at www.ctctexpert.com
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