As a Constant Contact Partner I use online marketing to help my clients get new customers, and I know that the following tip is one challenge every small business faces.
Your tip for today will be on growing your email list. The best tip for that is to simply take every opportunity both in-person and online to ask people to subscribe to your newsletter. How do you do that?
Keep a printed sign-up sheet on display at your business;
Put a join my mailing list button on your website;
Make sure you let your social media followers know about your newsletter too. You can do this in two ways:
1. By placing Constant Contact's free Facebook sign-up app on your Facebook page. From there, fans can join your
mailing list right from your Facebook page, and 2. You should include social media follow buttons in every email campaign that you send out to your audience.
You see, it's all about making it easy for people to act, and each one of the suggestions above will do just that.
I hope this tip helps you to not only grow your email list, but your business as well.
See you next time for tip #3 in the "Small Business Spotlight Tip" series, and while I'm away, be sure to find out more about how you can grow your list with Constant Contact.
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Earlier this year, I was fortunate enough to be asked to record five radio promos for Constant Contact. It wasn't my first time on the radio, but it was the first time that I actually recorded in a radio studio. I had a blast! Before I went to the studio to record the promos, I was asked to write five tips that I would give to my clients. Each promo started off with me telling the radio audience that I teamed up with Constant Contact to bring them the "Small Business Spotlight Tip of the Week." What were the topics? You guessed it, email marketing and social media marketing - two of my favorite subjects. Maureen Mclain, Clear Channel Media's Midday Host with Romona Foster, Constant Contact Authorized Local Expert Recently while going through some files on my computer, I found the radio clips that the radio station sent to me. I began listening to them, and thought, 'these would make great blog posts.' So, what you will be reading here is the first in a series of posts that will be short and to the point. Today's "Small Business Spotlight Tip" will be on Subject Lines, which is often the hardest part about crafting your email marketing campaigns. Great example of a good subject line: Amazon Email Marketing Campaign Subject Line - Last Chance | 20% Off Already-Reduced Dresses As a Constant Contact Authorized Local Expert, I have the pleasure of teaching small business owners and nonprofits how to get new customers using online marketing - and what is one of the simplest and most effective tools for small businesses and nonprofits? Email marketing, of course. Now, let's talk about that scary thing called a subject line. I will make it as painless as possible by using bullets. The key to writing a subject line - to get your email read - is to keep it short and to the point. Five to eight words are plenty. Don't try to tease or be mysterious. Just tell them what's in the email and what's in it for them. Following these tips will get your email opened, read and acted on. I hope this first tip in the "Small Business Spotlight Tip" helps you when you put together your next email newsletter. Look out for another tip in the second part of this series - and if you want to learn more about Constant Contact or sign up for a free trial, be sure to check them out at ConstantContact.com. Here's another tip: Skip the free trial and sign up as a paid customer, and if after 30 days you are not satisfied, Constant Contact will give you your money back. As a paid customer you will get access to all of the great features Constant Contact has to offer.
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As a social media trainer, I can't stress enough the importance of integrating social media with email marketing.
One of the questions I always seem to get is, ‘How can social media help me build my contact list?’ My answer is simply this, provide customers and prospects a way to opt-in to your email list on every one of your social media platforms. No matter where you are online, customers should - very easily - be able to join your mailing list.
As a small business owner, when you are marketing your business online, one of the things you should focus on is building your email list. There are a number of ways that I could show you how to build your email list both offline and online, but here are just a few ways you can do this using two tools, that I personally could not do without. The first is Constant Contact's email marketing, and the second is social media - Facebook, Twitter and LinkedIn.
So, how do you begin?
You have people coming to your Facebook page and that is great, but a good way to get those people who have liked your Facebook page to join your mailing list is to add a join my mailing list tab on your Facebook page. You will find instructions for doing this in this article, "How do I add the Facebook Join My Mailing List App to my Facebook fan or business page?"
Just look at the image below to get an idea of what it could look like. In the beginning you will see Constant Contact's default 'Join My Mailing List' image, but you can customize it to match your brand if you'd like.
Now, let's take a look at how you can build your email list with Twitter.
Twitter gives you 160 characters in the bio section, so why not use twenty or so of those characters to add your 'Join My Mailing List' link for people to join your email list? See how it looks on my Twitter profile in the image below?
When anyone clicks on this link, they are directed to my Constant Contact Join My Mailing List page. This is how it looks:
Here are some quick instructions on how to update your Twitter bio:
Click on the gear icon in the upper right corner.
Click on 'Settings' in the drop down menu.
Click on 'Profile' on the left.
Scroll down to 'Bio' in the center of the page. Then just type in your new or revised bio information.
Click 'Save Changes' at the bottom of the page.
It's just that simple!
Last, but not least we come to one of my very favorite social media platforms, LinkedIn. LinkedIn has an all too often neglected website section where small businesses and other professionals can add links to their company website, blog, articles, or even their other social media profiles. This too is very easy to do.
To add your join my mailing list link to your LinkedIn profile, you'll need to copy the Join My Mailing List URL from your Constant Contact account and follow the instructions below to add it to your LinkedIn contact info.
Login to your LinkedIn account.
Move your mouse over 'Profile' on the navigation bar, and click on 'Edit Profile'.
Click on 'Edit Contact Info,' which is located just below your profile picture and header. Depending on whether you have the new profile or the old profile, it will either be on the left or the right. Since I have the new profile, mine is on the right.
Click on the pencil icon just to the right of the word 'Websites' in the 'Edit Contact Info' section.
You will see that there is an option to add at least three links. You will also see the word 'Choose...' and a drop down arrow. You can either just paste the link in the box to the right of 'Choose...' or you can click on the drop down arrow and choose 'Other:' (this is what I recommend). When you choose 'Other:' you will then see two boxes to the right. This allows you to name your links. As you can see in the image below, I have named my link 'Join My Mailing List'. Then paste your link in the second box.
Click the 'Save' button and you're done!
As you can see, in just a few minutes, you can add links for people to sign up for your email list. This is a great start to your integrating your social media with your email marketing. Yes, I said, "a great start" because there is still so much more that you can do to build your email list with Constant Contact.
How about you? What are you doing to build your email list? Please share how you are building your email list by integrating social media with Constant Contact.
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Today, I just gave some attention to a part of Twitter that I've pretty much ignored - lists. Yes, I've created a slew of lists, but I rarely go back to them unless I am doing some research on a particular subject or industry expert. While I was checking my notifications, I noticed someone had added me to a Twitter list that would be more appropriate for my personal Twitter account. When I clicked on the list hoping to find a way to remove myself from it, much to my surprise, there was not a way to do so. That's when I decided to pay a visit to my good friend Google. I found a great article there, "How To: Remove Yourself From Stupid Twitter Lists" by Aaron Lee. Here are the steps that Aaron shared with us: 1. Click on the Twitter list that you’ve been listed on. 2. Click on the user/Twitterer that created that list 3. Click BLOCK 4. Click UNBLOCK 5. Done! Check your Twitter list and you’re not in the ... list that you don’t want anymore. Voilà, I am no longer in that list. In addition to learning how to remove myself from a Twitter list, I also learned that there are some people - who I've never come in contact with - who have put me on Twitter lists with some top notch marketing and social Media experts. One of which is called "Cool & Clever People" by @ContentPlus. What an honor to be called cool and clever at the same time! :-) P.S. - Guess who I added to my list of cool & clever people? None other than @AskAaronLee! Thanks Aaron, you saved the day.
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