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As a Constant Contact Partner I use online marketing to help my clients get new customers, and I know that the following tip is one challenge every small business faces.
Your tip for today will be on growing your email list. The best tip for that is to simply take every opportunity both in-person and online to ask people to subscribe to your newsletter. How do you do that?
Keep a printed sign-up sheet on display at your business;
Put a join my mailing list button on your website;
Make sure you let your social media followers know about your newsletter too. You can do this in two ways:
1. By placing Constant Contact's free Facebook sign-up app on your Facebook page. From there, fans can join your
mailing list right from your Facebook page, and 2. You should include social media follow buttons in every email campaign that you send out to your audience.
You see, it's all about making it easy for people to act, and each one of the suggestions above will do just that.
I hope this tip helps you to not only grow your email list, but your business as well.
See you next time for tip #3 in the "Small Business Spotlight Tip" series, and while I'm away, be sure to find out more about how you can grow your list with Constant Contact.
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Earlier this year, I was fortunate enough to be asked to record five radio promos for Constant Contact. It wasn't my first time on the radio, but it was the first time that I actually recorded in a radio studio. I had a blast! Before I went to the studio to record the promos, I was asked to write five tips that I would give to my clients. Each promo started off with me telling the radio audience that I teamed up with Constant Contact to bring them the "Small Business Spotlight Tip of the Week." What were the topics? You guessed it, email marketing and social media marketing - two of my favorite subjects. Maureen Mclain, Clear Channel Media's Midday Host with Romona Foster, Constant Contact Authorized Local Expert Recently while going through some files on my computer, I found the radio clips that the radio station sent to me. I began listening to them, and thought, 'these would make great blog posts.' So, what you will be reading here is the first in a series of posts that will be short and to the point. Today's "Small Business Spotlight Tip" will be on Subject Lines, which is often the hardest part about crafting your email marketing campaigns. Great example of a good subject line: Amazon Email Marketing Campaign Subject Line - Last Chance | 20% Off Already-Reduced Dresses As a Constant Contact Authorized Local Expert, I have the pleasure of teaching small business owners and nonprofits how to get new customers using online marketing - and what is one of the simplest and most effective tools for small businesses and nonprofits? Email marketing, of course. Now, let's talk about that scary thing called a subject line. I will make it as painless as possible by using bullets. The key to writing a subject line - to get your email read - is to keep it short and to the point. Five to eight words are plenty. Don't try to tease or be mysterious. Just tell them what's in the email and what's in it for them. Following these tips will get your email opened, read and acted on. I hope this first tip in the "Small Business Spotlight Tip" helps you when you put together your next email newsletter. Look out for another tip in the second part of this series - and if you want to learn more about Constant Contact or sign up for a free trial, be sure to check them out at ConstantContact.com. Here's another tip: Skip the free trial and sign up as a paid customer, and if after 30 days you are not satisfied, Constant Contact will give you your money back. As a paid customer you will get access to all of the great features Constant Contact has to offer.
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Today, I just gave some attention to a part of Twitter that I've pretty much ignored - lists. Yes, I've created a slew of lists, but I rarely go back to them unless I am doing some research on a particular subject or industry expert. While I was checking my notifications, I noticed someone had added me to a Twitter list that would be more appropriate for my personal Twitter account. When I clicked on the list hoping to find a way to remove myself from it, much to my surprise, there was not a way to do so. That's when I decided to pay a visit to my good friend Google. I found a great article there, "How To: Remove Yourself From Stupid Twitter Lists" by Aaron Lee. Here are the steps that Aaron shared with us: 1. Click on the Twitter list that you’ve been listed on. 2. Click on the user/Twitterer that created that list 3. Click BLOCK 4. Click UNBLOCK 5. Done! Check your Twitter list and you’re not in the ... list that you don’t want anymore. Voilà, I am no longer in that list. In addition to learning how to remove myself from a Twitter list, I also learned that there are some people - who I've never come in contact with - who have put me on Twitter lists with some top notch marketing and social Media experts. One of which is called "Cool & Clever People" by @ContentPlus. What an honor to be called cool and clever at the same time! :-) P.S. - Guess who I added to my list of cool & clever people? None other than @AskAaronLee! Thanks Aaron, you saved the day.
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