Why do your business profile and brand assets matter?
There are a number of ways that completing your brand profile and including your brand assets can benefit your business and boost your digital marketing.
First, filling out your business profile gives us a better idea of your business’s industry and area of focus so we can provide you with more accurate campaign reporting metrics benchmarked against others in your industry.
Every industry has its own set of average rates for opens, clicks, and bounces. We provide updated average industry rates frequently so you can keep an eye on trends.
This also allows us to suggest templates that may fit emails typical for your industry. A retail business has different needs than a nonprofit (though you probably knew that already)!
Your brand assets are important because they help provide a consistent, identifiable visual connection to your business. When a contact opens your email, they should be able to recognize who you are right away.
Uploading a logo and saving your brand colors are quick and easy ways to do this at the account level, ensuring your logo and colors are pulled in each time you select a new template. This saves time and creates a better experience for your subscribers for each email you create and send.
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Note: This feature is currently being rolled out to customers, so you may not see it in your account yet. |
Step 1: Click Tools > BrandKit.
Step 2: Select Scan your website.
3. Enter your website in the field.
4. Click Scan for branding.
5. (Optional) Uncheck any of the assets you don’t want to import. If you don’t want to use any of them, click No, don’t use these to start over.
6. Click Next.
7. (Optional) Click + Change logo to choose a different logo from your Library or to upload a new one. At this time, you can only save one logo in your BrandKit.
8. (Optional) Click + Add color to select another color from the Basic palette or click Advanced to enter a hex value. You can save up to 10 colors in your BrandKit.
9. To remove a color, hover over the swatch and click the X.
10. (Optional) Click + Add image to add another image from your Library or to upload a new image. It’ll be saved in both your BrandKit and Library. You can save as many images here as you want.
11. If you want to rescan your website, click Scan my website.
If you wish to manually add your brand elements visit our Knowledge Base Article for more instructions.
Now that your business details are correct, you will want to make sure you have established the right security protocols for your account.
