Hello @StacyL148
This looks great. However, I think it can perform a lot better with a few simple tweaks.
Subject Line & Preheader Suggestions
Consider testing a more benefit-driven subject line to increase open rates. For example:
- “How to Cut Facility Costs with One Simple Step”
- “Save Thousands with Smart Maintenance – Here’s How”
- Also, be sure the preheader text supports the subject line and encourages the open. Right now it’s just showing part of the email copy.
Header Section Enhancements
- Move the CTA to the top and make it bolder. Example:
- “Call Now to Learn How We’ll Save You Money!”
- Add a brightly colored SAVE NOW button right next to or under that headline.
- Include your phone number in the header—make it super easy for someone to call you immediately
- Consider adding a quick value prop under the logo, like: “Trusted Preventative Maintenance Since 1983”
Images & Clickability
- I love the use of images! Just be sure every image links back to a relevant landing page or your home page.
Body Copy Suggestions
- You did a great job addressing pain points (unexpected costs, downtime, etc.).
- Consider bolding key phrases or using bullet points for the main benefits so people can scan easily.
- Add a brief testimonial or stat to build trust:
“Our clients save an average of 23% on maintenance costs annually.”
or
“See how [Client Name] reduced emergency repairs by 40% in 6 months.”
Stronger Closing CTA
- Your CTA at the end could be a little more action-oriented. For example:
“Schedule your free facility walk-through today—see where you can save!”
or
“Let’s find out how much you’re leaving on the table—call us today!”
Additional thoughts:
- Add social icons if you have them, especially LinkedIn for B2B audiences.
- Consider an incentive: “Mention this email and get a free filter check with your next service.”
- Make sure the footer has your business address and full contact info to build trust and stay CAN-SPAM compliant.
