Overall, your email looks good. With a few minor tweaks, you can see your open rates increase. I also included some tips to help you design your email and increase click-through rates. Here are a few articles you may find helpful. Improve your email click rates Keeping in touch with your subscribers Features to help further engage your contacts   📬 Subject Line & Open Rate Optimization 🔍 Current Subject Line: “Did you know we make these?”   ❌ Why it may not be effective: Vague — doesn’t mention what “these” are. Doesn’t communicate value or urgency. May not stand out in a crowded inbox. Better Subject Line Ideas: Focus on relevance, value, and specificity. “More Than Pins: Discover Our Custom Capabilities” “From CNC to Custom Decals — We Do It All” “Precision Parts & Now... Custom Graphics Too?” These options connect the email to the core brand while introducing the expanded services.   Preheader Text Optimization Use preheader text to reinforce the subject and drive curiosity. Suggested Preheader Text: “Explore how W.H. Bagshaw can help you with “XYZ Produt”  more.” “We’re more than a machine shop — take a look at what else we’re making.” Click-Through Rate (CTR) Optimization Ver all the email is visually clean and professional. Images are strong, but your CTAs are subtle. There’s no clear “next step” for the reader.   Stronger CTA Buttons Replace or supplement "View More Samples" with stronger, action-driven CTAs: “Get a Custom Quote” “Request a Sample Kit” “See All Capabilities” “Talk to a Specialist” Position one CTA after the first set of images and another toward the end.   Make all your Images Clickable Ensure each image links to a relevant landing page or contact form.   Add a Short Intro Paragraph Right now, there’s no real message from the team. Consider a simple opening: “As a 5th-generation manufacturer, we’re always evolving to meet our customers’ needs. That’s why we now offer a full suite of custom services. Keep it short but human and end with a CTA like “Contact Us Today”, “Call Us for a Quote”   Segmentation for Future Follow-Up Use click segmentation so you can follow up differently with customers interested in decals vs. laser engraving or machine shop services.   If you want further help, please explore our Professional Services.  ... View more

Hello @StacyL148  This looks great. However, I think it can perform a lot better with a few simple tweaks.  Subject Line & Preheader Suggestions Consider testing a more benefit-driven subject line to increase open rates. For example: “How to Cut Facility Costs with One Simple Step” “Save Thousands with Smart Maintenance – Here’s How” Also, be sure the preheader text supports the subject line and encourages the open. Right now it’s just showing part of the email copy. Header Section Enhancements Move the CTA to the top and make it bolder. Example: “Call Now to Learn How We’ll Save You Money!” Add a brightly colored SAVE NOW button right next to or under that headline. Include your phone number in the header—make it super easy for someone to call you immediately Consider adding a quick value prop under the logo, like: “Trusted Preventative Maintenance Since 1983” Images & Clickability I love the use of images! Just be sure every image links back to a relevant landing page or your home page. Body Copy Suggestions You did a great job addressing pain points (unexpected costs, downtime, etc.). Consider bolding key phrases or using bullet points for the main benefits so people can scan easily. Add a brief testimonial or stat to build trust: “Our clients save an average of 23% on maintenance costs annually.” or “See how [Client Name] reduced emergency repairs by 40% in 6 months.” Stronger Closing CTA Your CTA at the end could be a little more action-oriented. For example: “Schedule your free facility walk-through today—see where you can save!” or “Let’s find out how much you’re leaving on the table—call us today!” Additional thoughts: Add social icons if you have them, especially LinkedIn for B2B audiences. Consider an incentive: “Mention this email and get a free filter check with your next service.” Make sure the footer has your business address and full contact info to build trust and stay CAN-SPAM compliant. ... View more

Hi @L936,  Thanks for sharing your email campaign—great start! I have a few suggestions that can help boost engagement and drive more registrations for your event. Strengthen Your Call to Action (CTA) Your current CTA is “Register Now,” which is clear—but adding a bit more urgency or excitement can make it more compelling. Consider using action-based language that speaks directly to your audience’s motivation. For example: “Save Your Seat” – creates urgency and exclusivity “Claim Your Free Spot” – emphasizes the no-cost value “Join the Conversation” – invites them to be part of something meaningful These slight changes can improve click-through rates by making the next step feel more personal and rewarding. Repetition is Key To guide your readers more effectively, repeat the CTA in multiple places: Near the top of the email, ideally after the first paragraph or header image Again at the bottom, once readers have all the context This ensures that whether someone skims or reads through, they’ll encounter the CTA at the right moment. Make the CTA Stand Out Visually Consider using a button rather than a text link to draw more attention, and use contrasting colors so it pops on the screen. Our professional service teams are also available for design consults, updated temples, and do-it-for-me-services. Here is a link to our page that gives you more information. https://community.constantcontact.com/t5/Professional-Services/bd-p/professional-services   ... View more