Donor E-Blast Feedback

[MarissaM7]

Hello! Greta webinar today. We are a non-profit and send about 6-8 e-blasts to our donors every year. How could we improve our open and click-through rates? 

The email can be seen here: https://conta.cc/43bQhxT

[ACTIVATE]

@MarissaM7 I really like this email! You have tons of great images, which is really critical in today's digital marketing game. Your branding is solid and on point. The email is easy to see and read. If I'm nitpicking then I might consider taking your featured images from your articles down in the middle and making them full size. For example the photo of the books to win really grabs me so having that be full size would be lovely.

Regarding one rates... question for you: What was your subject line? Feel free to share your past handful of subject lines from past campaigns if you'd like! That really is one of the keys to getting the opens higher, and of course once they open they need to be delighted so that they are ready to open your next one! 

[MarissaM7]

Thanks for this! How would you recommend we lay out with the full images, just the same we do with the other articles? I have seen on Constant Contact before about using different layout 'shapes' to guide the eye and reinforce key messages. We try to use the Z pattern or the F which is why we've avoided using only full sized images in the past. I haven't been able to crack the Triangle pattern. Would you recommend using less text to achieve that?

As for subject lines. Here are our last few, starting with the one from this campaign. 

• Advocating, Reach out and Read, Umpqua Bank Highlight
• The Way Station set to open, Arcora Foundation spotlight
• The Way Station Open House, National Philanthropy Day
• National Health Center Week and Mobile Dental Rolls Out