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Hi! I would love your feedback on our GEM Monthly design: https://conta.cc/4bo4ius Thanks so much!
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Hi @blaftoni,
Thank you for sharing! First off, I love the image with the astronaut-like helmet at the top. The colors are bold and striking and it immediately pulled me in.
1) It feels like there is a lot of white space around the logo, given it's small size. I'm wondering if it might work better to left-or-right-align the logo and then add hyperlinked text for Photography, Cinema, Mansion, and Gardens in a block next to it? I can see the words are just one image, but if they are meant to represent different things (or could represent different things), it would help to make them distinct. Additionally, one of the needs to thread in email design is finding a nice balance between images and text. Given the image is just text, you could probably just put actual text in. I'd give it some thought!
2) "Wish You Were Here" header could stand out more. You could center the text and add color to the block's background. You could even move it above the big image so it sits right on top of it, making it clear they're part of the same section.
3) The email is quite long. Have you reviewed your click reporting and checked to see if links that are further down are being clicked on? If the links closer to the top are getting more activity and you aren't satisfied with how much engagement the lower links are getting, it might be worth it to either shorten the email by removing content or using dynamic content blocks so that based on your contacts' preferences, they will only see the sections relevant to them (On View and On Screen are good examples of sections that could be dynamic in case only some of your audience wants to see one or the other or both).
4) For the "This month" section, would it be possible to only highlight a couple of the events and then just emphasize the "Explore all events" options? Or, pick one event to be the "featured event of the month" and then leave the "Explore all events" button there for the rest.
Overall, there is a lot to like here. I'm still loving that big, bold image at the top. Let me know what you think or if you like my suggestions and decide to implement them, come back and share the updated version!
Content Manager Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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