Email review per webinar

[GeorgiBG]

https://conta.cc/3K2Y0DN

Any feedback is appreciated

[Chris-S]

Hi @GeorgiBG, happy to take a look for you!

 

Strengths:

1. The email is well-organized with clear sections for different types of information. ✔️
2. The personal message from President Rick Sargent adds a relatable element. ✔️
3. The availability of member services and contact details are prominently displayed. ✔️

Suggestions:

1.  In the "How Does it Work?" Section. I'd recommend adding a screencap of the video and hyperlinking the image to the video.

   1. 
2. Apply larger headings, subheadings, and bullet points to create a stronger visual hierarchy to guide the reader through the email.
3. Make sure images are of high quality and clickable. Add alt-text to improve accessibility

These are just a couple of recommendations for you, and congratulations on 20 years! 🎉

Hope this helps!

[MelanieDiehl]

Hi @GeorgiBG 

Great job on your email! I agree with the feedback provided by @Chris-S. 

I might also add the following suggestions:

1. Link your images. Measuring CTR (click thru rate) is important and provides valuable data about our readers. (Pro tip: link your logo to your primary CTA--call to action--you might be surprised how many readers click on the logo!)

2. I love that you're asking for reviews! I recommend linking directly to your Google Business Profile page. Google reviews are powerful social proof!

Keep up the good work!

~Melanie