Got a 'How do I' question? Join our live 'Ask a Trainer' session happening now for instant help and pro tips!

Request Email Feedback

user007350
Rookie

We would love any insight regarding our retail stores email design. We're a 75 sq. ft. small business with a huge selection of various products/brands and community-based events. Thank you.

URL: @https://conta.cc/3UITmAG

 

1 REPLY 1
Chris-S
Administrator

Thanks for sharing your draft with us @user007350. I took a look through it and had some preliminary thoughts that may help.

 

Current Strengths:

  1. Branding: the email overall uses consistent colors and imagery related to the promotions. ✔️
  2. Content Variety: the email effectively highlights multiple promotions, catering to different interests (garden supplies, Vera Bradley products, etc.). ✔️
  3. Imagery: great work having all the images linked to all your various offerings. ✔️

 

Suggestions for Improvement:

  1. Current: the email could benefit from a more defined visual hierarchy.
    • Suggestion: Use larger, bolder headlines and distinct sections to guide readers through the content more easily.
  2. Consider adding links to social media at the bottom of your email (If applicable).
  3. Call to Action (CTA): The CTAs are present but could be more prominent.
    • Suggestion: make the CTAs stand out with contrasting colors and strategic placement above and below the fold. Make sure the CTA buttons are large and clear.

Overall, I think you have designed a strong email campaign. Don't forget to check your reporting afterwards to see how users engaged with it to improve your coming emails.

You may want to check out some of our other community resources as well:

Q&A from our "Get More Opens with Great Subject Lines" Webinar 

#50- How many follow-ups should occur after the first email outreach? 



Exciting news! Announcing our latest offering, Campaign Builder. Create stunning email campaigns effortlessly and efficiently with our intuitive tool!



Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
Aug 07
Constant Contact Community Walkthrough and Demo
2:00 PM - 3:00 PM EST
Jul 25
Webinar: Master Your Digital Marketing Metrics
2:00 PM - 3:00 PM EST