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We would love any insight regarding our retail stores email design. We're a 75 sq. ft. small business with a huge selection of various products/brands and community-based events. Thank you.

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Thanks for sharing your draft with us @user007350. I took a look through it and had some preliminary thoughts that may help.


Current Strengths:

  1. Branding: the email overall uses consistent colors and imagery related to the promotions. ✔️
  2. Content Variety: the email effectively highlights multiple promotions, catering to different interests (garden supplies, Vera Bradley products, etc.). ✔️
  3. Imagery: great work having all the images linked to all your various offerings. ✔️


Suggestions for Improvement:

  1. Current: the email could benefit from a more defined visual hierarchy.
    • Suggestion: Use larger, bolder headlines and distinct sections to guide readers through the content more easily.
  2. Consider adding links to social media at the bottom of your email (If applicable).
  3. Call to Action (CTA): The CTAs are present but could be more prominent.
    • Suggestion: make the CTAs stand out with contrasting colors and strategic placement above and below the fold. Make sure the CTA buttons are large and clear.

Overall, I think you have designed a strong email campaign. Don't forget to check your reporting afterwards to see how users engaged with it to improve your coming emails.

You may want to check out some of our other community resources as well:

Q&A from our "Get More Opens with Great Subject Lines" Webinar 

#50- How many follow-ups should occur after the first email outreach? 

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