Customer Spotlight: Oakland Mediation Center

[Amanda-S]

Customer since: 2009

Fun fact: Oakland Mediation Center works with schools and teachers to help teach students mediation and peacekeeping skills.

Where you can find them: Website | Facebook

The Oakland Mediation Center, established by the Oakland Bar Association, has been providing conflict resolution and education services to their community for more than 30 years, and for the last 15-plus years, they’ve been using Constant Contact to get the word out about their services and to better serve their clients.

“We're always looking to grow our program, build relationships, and send out our message,” shares Charity Burke, Executive Director of the Oakland Mediation Center.

To help them do this, the center leverages Constant Contact tools for everything from their regular email outreach and content generation to event registration and lead generation. Over the years, these strategies have significantly expanded their email list and improved engagement rates, which in turn supports their mission to provide exceptional mediation, education, and legal services in Oakland County.

"We thought we were doing really well when we transitioned to Excel spreadsheets, and then we found Constant Contact, which just automates everything," Charity says. “That's why we've been with you since 2009 and we haven't sought out a different tool because Constant Contact meets all of our needs.”

Want to say the exact right thing at the exact right time like Oakland Mediation Center? Here’s their must-have list:

• Email marketing. The drag-and-drop email editor makes it easy for the Center’s staff to create and personalize emails.
• Customizable landing pages and embedded sign-up forms. By using landing pages and sign-up forms, the Center is able to build their audience and stay in touch.
• List management and segmentation. Working with multiple audiences like donors, volunteers, and clients makes segmentation a must.
• AI content generator. Generating content and ideas keeps the Center’s communications fresh and captivating..
• Event management. Fundraising events, donor events, and programs are all easy to manage in the same streamlined tool.
• Email automation. Automated welcome emails help to onboard new users and ensure engagement and relationship-building.

[ACTIVATE]

Congratulations on your success - this is a great example of how an organization can leverage a smart platform to not only make their marketing great, but improve the workflow and efficiency of their processes!