We’re living in a fast paced, mobile-centric smartphone world. You’ve got an amazing opportunity to reach customers regularly on a device they carry with them at all times.
Learning how to supercharge your marketing and enhance the customer experience means leveraging how people use their devices day in and day out with social, email, and text in concert to drive engagement and sales.
According to a recent Small Business Now Report, Emails and SMS from small businesses are the two most helpful communications to consumers when they’re making a purchase decision.
Each of these channels has unique aspects that make it worthy of having in your marketing toolbox.
Social allows you to reach new people, but algorithms limit your reach.
If you’re just getting started on social media, spend 15 minutes every day. You’ll want to break that up into 5-minute increments so you can really focus on the 3 goals we talked about earlier. This short amount of time will make your social media efforts more manageable and over time with this plan, you’ll be able to learn what works for your audience and your business and you’ll be able to make better decisions. And once you see results, you’ll want to invest more time and resources into our social media activities.
I don’t recommend a quantity. Focus on consistency and quality vs quantity. It always helps to plan your social media posts out so you can stay on track.
Email gives you ownership of your audience and you can reach them on your terms, but you have to compete for your reader’s attention against competitors. It’s the most visible aside from SMS as people check their inboxes regularly throughout the day, and a good trustworthy platform like Constant Contact will provide 95%+ deliverabilty.
You can improve your emails by thinking of email copy like this: a headline to grab the reader’s attention, a message body to give them more detail, and a call to action to make it clear what you want them to do.
Texts are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection or you’ll turn people off.
When it comes to text marketing specifically, we know that…91% of consumers are interested in signing up for texts.
[Source: Attentive SMS Marketing Consumer Trends Report 2021]
In the end, it’s the businesses that reach customers in the channels they prefer that win. And the businesses that figure out how to use these channels in concert, in a way that enhances the customer experience, are going to get the most from them.
These are the businesses and organizations that send the right message to the right people at the right time in the right channels.
Thank about it like this:
Social media is the big party. Great for engaging, meeting, new people. Finding those connections that may go deeper.
Email is the after-party. You’ve found your people to build deeper relationships. They say, “Yes, I want to stay connected with you.”
Text is the VIP party. These are the people you really want to treat special because you connect with them in the most personal channel.
In modern day culture, our device is usually in one of three places: the pocket, the purse, or already in their hands! So take advantage of a multi-channel strategy to show up regularly to the in the place they look most!
Constant Contact provides you with easy-to-use tools, guidance, and insights all in one place that allow you to communicate with your customers through Social, Email, and Text, so you build relationships that matter most to your bottom line. And now with AI built right into the email, SMS, and social dashboard PLUS the multi-channel campaign builder you have the ability to leverage this amazing technology-team-lineup in a matter of minutes!
