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If you've spent any length of time on the Constant Contact Community, chances are you have come across posts from any one member of the Community Team. But, who are these enigmatic folks? What are their roles in the Community, what do their days look like, and what do they do when they aren't bouncin' around the different boards? We thought it was time to peel back the curtain of mystery surrounding these forces of nature. Without further ado, let's meet William_A!
What do you do at CTCT?
Hey y’all, if you’ve been in the Community’s Product Ideas or Questions & Discussions board, you’ve seen my responses. I’m the one that asks all the troubleshooting questions, escalates your cases, provides our available resources, and pokes the devs in the face for updates- I am your Community & Social Care Specialist.
If there’s a general support question to be asked- whether something is confusing, not working, or missing, you’re likely to see me actively working in that thread. If something is really blowing up as an issue, I’m also the guy managing the multitude of threads so we can gather troubleshooting info in a clean and clear fashion. If certain questions keep coming up over and over, I’m the guy updating and making new FAQ threads, as well as reaching out to our Knowledge Base team for updated articles.
"When I'm not working, you can find me..."
… Desperately trying to stay caught up on the latest microtrends, or expressing my creative side through social games like Dungeons & Dragons. If it’s an overcast day, you can also find me braving sun exposure to play with my dogs Jobuu and Rocky, and going on hours-long walks to get caught up on YouTube video essays.
What's something non-work-related that you're proud of accomplishing in the last year or so?
I’ve been running a DnD campaign with the same people consistently for over a year and a half now, which for an in-person, weekly hangout of adults with day jobs and their own lives is a feat. I’m glad my nerdy friends and I have been able to make this fun, fantasy story together, and that they entrust me to lead that story.
What's your favorite small business?
It comes down to either Mayhem Comics or Barntown Brewing. Mayhem provides me with various resources for my nerdy hobbies, and is a nice, family-friendly place to introduce newbies to different games and fandoms. Barntown has some of the best crafted brews and specialty burgers they cycle through each month, and I regularly try to emulate some of their (food) recipes.
What's your go-to GIF or meme?
Regirock with a handbag…
…Or Olivia Benson [character on Law & Order: SVU] as a reaction:
If you could have one superpower, what would it be?
Cloning, 1000%. It would solve every issue of timeliness and executive dysfunction I experience. Have meetings overlapping? Have a clone handle them. Have multiple events occurring on the same weekend? Deploy clones. Rent increasing? Clone it up for more income. Meal prep time cutting into relaxation time? Clones, snap to it. Now that I’m thinking about it, maybe the super power I really need is the same as Batman and Iron Man- just be so rich that I can assign other people to handle the mundane stuff. 🤔
What's the best thing about being part of the Constant Contact Community?
It gives me great opportunities to see some of the amazing services and accomplishments of our customers. It also allows me to flex a bit of creativity when it comes to providing insight, advice, and workarounds for using our systems, as well as marketing to customers’ contacts. Being on the front lines of support helps me clearly see what our customers are needing for their endeavors, and make sure that gets highlighted for the higher ups.
What is your favorite product feature?
Personally, I really love the custom landing pages. They’re effectively a microsite for whatever you need them to be. My preferred use is for posting full articles and write-ups. Custom landing pages also include their own visit and click reporting, which extends to specific reporting for contacts that access them via emails!
Using custom landing pages to host complete articles, and thus shorten emails, can help alleviate several common problems that emails run into. This includes, but isn’t limited to:
- Avoiding email programs cutting off or warping the email due to length.
- Reducing the amount of info to render, thus avoiding overall server, bandwidth, and device lag while editing.
- Alleviating contacts being overwhelmed by longer emails, which becomes even more pronounced on mobile devices, and can affect engagement.
- Making sure that bot security programs aren’t clicking the important links and skewing reporting, since the real link reporting will be on the landing pages, instead of the email.
Do you have a favorite tip to share with users?
Short, sweet, and to the point- emails should function much like social posts, SMS, and ads. Capture your audience’s attention right away with a good subject line, and then entice them to explore further with catchy summaries and article headlines that redirect them to your website, social page, or a complete article.
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