Community Blog

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We as email marketers tend to define spam as “unsolicited” or “unrequested” mail.  While this is technically correct, it goes a bit beyond that. The truth is, spam is in the eye of the beholder.  These days, people tend to consider any mail they don’t want as spam, whether they asked for it or not. As senders, we need to understand this and make sure we are mailing to interested and engaged contacts.

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"May" we introduce you to some new product updates? We released a lot of cool features last month (Google Ads! Landing pages!) and we're excited to talk about them. Read on to find out more.

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