It is now time to create your first email. Choosing the right template might seem like a daunting task, but it helps to break it down to what your goals are with this particular template. Is it a promotion for an upcoming sale or new product? Is it to introduce your audience to your new email marketing initiative and what to expect? Or maybe it’s the start of a weekly/monthly newsletter! Whatever the goal is, keep it in mind as you scroll through the plethora of templates.
Constant Contact has templates for different industries like retail, real estate, or non-profit. We also have a ton of templates to celebrate different holidays! Chances are, there is a predesigned template already waiting for you. Email Templates
However, it’s important to know that some visual elements might be hard coded in by our template designers. For example:
- Borders
- Backgrounds
- Gifs
- Colors
If being able to edit/change any of these is important to you, we recommend starting with a basic template and building it out.
It wouldn’t hurt to create a reusable template that is consistent with your brand, but we’ll get to that as we walk through creating your first template.
Here are a list of articles that will give you some best practices on how to design a template that is right for your goals:
The Perfect Email Template: What You Need to Know
4 Essential Templates to Jumpstart Your Email Marketing
How to Create a Modern Newsletter Email Template
5 Types of Email Templates Specialized for Nonprofits
14 Top Real Estate Email Templates
8 Retail Email Examples You Can Use to Increase Ecommerce Sales
Ultimately, the template that is best for you depends on the needs for your business and marketing goals. If, after you've designed your template, you're still not sure if you're on the right track then we encourage you to share your campaign over on Template Feedback. You can get constructive, targeted feedback from your peers and Constant Contact experts!
