When designing your email, it's important to follow best practices to ensure your message is clear and impactful. Start with a visual hierarchy, placing the most important information at the top to grab attention quickly. Consider your audience and the message you want to convey, ensuring that the design elements like fonts and colors align with your brand and the purpose of your email.
Begin by selecting an email template that fits your campaign’s needs. Constant Contact offers a wide range of mobile-responsive templates designed to look great on all devices. Choose a template that aligns with your industry or the type of message you want to send, using the search feature to filter options.
After giving the email campaign a name, review the different tabs available on the left-hand side: Build, Images, and Design.
- Build Tab: This is where you can add and customize various content blocks, such as text, images, and buttons. It allows for the drag-and-drop placement of these elements within your email template.
- Images Tab: Use this tab to insert and edit images in your email. You can also turn images into clickable links and make adjustments using the editing tools provided.
- Design Tab: This tab lets you modify the overall aesthetics of your email, including background colors, patterns, and text styles. Customize the look to match your branding or the specific style you aim for.
The email editor makes it easy to add, remove, and edit blocks in your template. You can drag and drop different blocks to arrange your content effectively. If a block isn’t needed, simply delete it using the trash can icon. Editing blocks is straightforward, allowing you to customize text, links, and other elements to suit your campaign’s needs.
Speaking of elements, if you have social media channels that you interact with and engage your audience on, you should make sure to insert a Social Follow or Social Share block in the email.
Don’t forget to review and make changes to the header and footer of the email campaign. Consider personalizing the subject line and other optimization considerations to make sure your email stands out in the inbox.
Before sending your email, make sure to preview it to see how it looks on different devices. Check for any errors and send test emails to yourself or a small group to ensure everything appears as intended. This step is crucial to avoid any mistakes that could impact your email’s professionalism or effectiveness.
After crafting your email, consider sharing it in our Template Feedback area. Submit and receive constructive feedback from other users. This can provide valuable insights and suggestions for improving your email before it goes out to your broader contact list.
By following these steps and utilizing the tools provided by Constant Contact, you can create effective and attractive emails that engage your audience and drive your marketing goals forward.
Now that you’re feeling ready, it’s time to schedule the email!
