Hello @KimberlyS0466 ,
You can add Google Tracking IDs to shoppable and custom landing pages. You can do the same with Facebook Tracking.
If you're planning to run ads on Meta platforms and Google, I'd recommend looking at these creation articles as well:
Support Tips
"There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will
See ArticleSupport Tips
"Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin
See ArticleSupport Tips
"Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick
See Article