Episode #24 - Be a Marketer, Available Now

[Nick_S]

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis.

Marianne Mernick-Sullivan, President of Consignments Ltd, discovered that when she made a personal declaration in her weekly newsletter, it changed how her audience saw her. She wasn’t just a business, but a person just like you and me.

“I wrote about my reasons for gratitude, and it was totally off-topic,” she says. “I had people crying, saying to me, I’m so glad you shared that. My brother’s a diabetic, or I’ve had a health challenge. It just opens the customer relationship up to something bigger.” 

Listen this week to hear Marianne talk about the importance of community connection, why you should have high standards for your business, and how to hire the right people.