Episode #8 - Be A Marketer

[Nick_S]

Running your own business gives you free rein to direct it however you wish. But Frank advises not getting away from the business basics. That means maintaining budgets and benchmarks, and understanding the important financials that dictate whether or not you’re profitable. 

Marketing plays a key role in helping Frank run his business, too. He’s not shy about tackling the marketing that The House Watchers needs, whether that’s getting the word out through community organizations or launching a new text campaign for his customer base. 

Frank offers some advice when it comes to learning how to use marketing tools - “Doing is the best method of learning.”  

What have you found helpful when learning about the tools in your Constant Contact account?