This webinar focused on boosting email results through segmentation and personalization. The speaker discussed the importance of sending relevant emails to segmented lists to increase open rates, engagement, and action. She also discussed strategies for effective segmentation and personalization, and how to leverage analytics for better results.

I'm not sure if it's hot where you are but it's heating up here in Massachusetts (I might be writing this post while sitting directly in front of my AC unit). It's been a bit since we've done a product updates post but I think there are some great things to share out to everyone!

Let’s start out by facing a tough reality: most small businesses and non-profits — even the most successful ones — aren’t getting the best results they could be from their email list.

Enter Segmentation...