Solved: Abandonment Rate for survey - Constant Contact Community

TerriW03 · ‎04-10-2023

Recently, we used CC to conduct a survey for our associates. The "start" rate is strong, but the submission rate was only about 50%. What is considered a decent submission rate for surveying a targeted audience? Thanks.

William_A · ‎04-10-2023

Hello @TerriW03 ,

This can vary based on some different factors, such as audience, survey length, incentives offered to complete, how widely it's shared on different platforms, etc. While we don't really have a metric for a start vs. completion ratio, 10-20% responsiveness from audiences tend to be the standard.

For more info and insight on anticipating survey responsiveness, I'd recommend checking out this article.

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William A
Community & Social Media Support

View solution in original post

William_A · ‎04-10-2023

Hello @TerriW03 ,

This can vary based on some different factors, such as audience, survey length, incentives offered to complete, how widely it's shared on different platforms, etc. While we don't really have a metric for a start vs. completion ratio, 10-20% responsiveness from audiences tend to be the standard.

For more info and insight on anticipating survey responsiveness, I'd recommend checking out this article.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

TerriW03 · ‎04-10-2023

Hi William - thanks for the reply and the info.

Abandonment Rate for survey

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