As a small business, which digital marketing strategies work best?

Abigail_S
Administrator
0 Votes

As small business owners, you are the greatest contenders to play around with different digital marketing strategies and see which ones work best for you! This way, you can learn new strategies to reach new customers, build your brand, create customer loyalty, and ultimately increase your conversion rates. 

 

Here are some helpful strategist to get the ball rolling on all things digital marketing: 

 

  • Search engine optimization (SEO) This helps drive traffic to your website and allows search engines to rank your website higher in search results like Google.
  • Social media marketing: This can help your businesses reach new audiences quickly, open direct communication with customers, and allow you to get creative!
  • Email marketing: This is Constant Contact’s holy grail, but emails help build brand loyalty once you've established your audience.
  • Automation tools: These tools can boost productivity and conversion rates for tasks like email marketing, social media management, and content publishing. This also allows you to get some time back as you can schedule ahead of time and leaves you with more hours in a day!

If you're new to the small business world, check out our onboarding hub to learn some helpful tips and tricks to get you off and running. 



Abigail St Jean

Community Program Manager

Help others find this post by giving it kudos.


0 REPLIES 0
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Reflections

    The Ready, Set, Send Challenge has finished! Let's reflect on the wins and accomplishments over the last six weeks.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
NOV 14
Tis' the Season for Last-Minute Holiday Marketing
2PM - 3PM EST