In the Reporting section for a specific email, can you explain the difference between the number of Clicks (shown under the Click Rate box) and the number of Total Click-Throughs (shown near the bottom of the page, under the list of links)? Thanks.
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Hello @DOMW24 ,
I'd advise going through our main article on emails' click rates. There are three elements to keep in mind with your click rate:
The numbers will be different because they're recording different metrics for the clicks. Your account's click rate average will be determined based on the email's unique click rate, not the individual links'.
Hello @DOMW24 ,
I'd advise going through our main article on emails' click rates. There are three elements to keep in mind with your click rate:
The numbers will be different because they're recording different metrics for the clicks. Your account's click rate average will be determined based on the email's unique click rate, not the individual links'.
I see. So the number of clicks is related to the times any link was clicked, whereas total click-throughs (as well as the click rate percentage) has to do with the number of contacts that clicked. Is that correct? Thank you for the explanation.
Yes total clicks is total overall clicks. Click rate is % of openers clicking something. Click numbers for specific links is number of contacts that clicked that specific link.
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